digital ad marketplace Archives

Digital media in the MENA region is estimated to take 70 percent ad spend share and 80 percent of time-spend share.

Why connected TV is the new hot spot for digital advertisers in the Middle East

by ITPMon 23 Aug 2021Wed 6 Oct 2021

Industry experts revealed the trend of consumers across the Middle East region cutting the cable cord and spending more time with OTT video, especially video streamed to CTV devices, has been rapidly increasing of late

Latest in digital ad marketplace

Another factor making the market wary was a 29 percent drop in "cost per click" or the average price of digital ads, the main source of revenue for the tech giant.

Alphabet

Google parent Alphabet hit by rising costs

by AFPTue 5 Feb 2019Wed 6 Oct 2021

Alphabet reported a profit of $8.9bn in the fourth quarter on revenue that was up 22% from the same period a year earlier.