The diamond industry misunderstood consumers and was blindsided by the explosive growth of lab-grown diamonds, says Dubai-based jewellery brand owner
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Dubai diamond major Evermore eyeing UAE, GCC expansions
Evermore is set to foray into Saudi Arabia, and Bahrain in the first leg of its GCC expansion
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UAE diamond brand Evermore to dazzle Indian market with big entry plans
Evermore is scouting for a big name from Bollywood – either from the film or the music industry – to rope in as its brand ambassador to make a splash in the highly competitive sub-continent market
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Lab-grown diamonds starting to sparkle in Middle East
More consumers are opting for the sustainable gems which require no mining and look identical to traditional diamonds
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Video: Are lab-grown diamonds the future?
Scientists now have the technology to make synthetic diamonds in a laboratory. They are far cheaper than mined stones, but can they replace the real thing?