“We have been lied to for years that diamonds are rare,” says CEO Natalie Morrison
Lab-grown Diamonds
Latest in Lab-grown Diamonds
AB Majlis
AB Majlis podcast: How the diamond industry misunderstood itself – in conversation with Fergus James
The diamond industry misunderstood consumers and was blindsided by the explosive growth of lab-grown diamonds, says Dubai-based jewellery brand owner
diamond
Dubai diamond major Evermore eyeing UAE, GCC expansions
Evermore is set to foray into Saudi Arabia, and Bahrain in the first leg of its GCC expansion
diamond
UAE diamond brand Evermore to dazzle Indian market with big entry plans
Evermore is scouting for a big name from Bollywood – either from the film or the music industry – to rope in as its brand ambassador to make a splash in the highly competitive sub-continent market
diamonds
Lab-grown diamonds starting to sparkle in Middle East
More consumers are opting for the sustainable gems which require no mining and look identical to traditional diamonds
Blood Diamond
Video: Are lab-grown diamonds the future?
Scientists now have the technology to make synthetic diamonds in a laboratory. They are far cheaper than mined stones, but can they replace the real thing?
