UAE is the first market in the Middle East to debut the new tobacco heating system
Philip Morris International
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Brand View
GCC’s first ever harm reduction event addressed misinformation and lack of awareness
Experts discussed ways in which individuals can practice harm reduction to improve quality of life
Brand View
An industry in transformation
Many companies had notably been moving away from their traditional business models and into new areas of growth and coinciding with advances related to Industry 4.0
Cigarette
Why is smoking considered harmful? Is nicotine the real cause?
Nicotine is addictive and not risk-free, but – contrary to what many believe – experts agree that nicotine itself is not the primary cause of smoking-related diseases. It is the chronic exposure to the toxic chemicals in cigarette smoke that are generated when tobacco is burned that cause disease
Andre Calantzopoulos
Video: Philip Morris’ mission is to replace cigarettes, CEO says
Andre Calantzopoulos, Philip Morris International Inc. chief executive officer, discusses the company’s regulatory challenges and his views on vaping.
Cigarette
Switzerland drops Philip Morris sponsorship for Expo 2020 Dubai pavilion
Philip Morris had previously agreed $1.8m deal – part of the Swiss Government and Parliament’s objective to cover 50% of its Expo 2020 presence
Cigarette
Philip Morris hits back at criticism over sponsorship of Swiss Expo 2020 Dubai pavilion
Marlboro maker will help fund Switzerland’s pavilion, claims its heated tobacco products will benefit smokers
Illegal cigarettes
Illegal cigarettes cost GCC governments $210m in lost taxes, says Philip Morris
Philip Morris International said the figure is likely to be even higher by the end of the year based on the 2018 Q2 empty packet survey conducted by Oxford Economics
Cigarette
‘All we want for you is to stop smoking,’ says Philip Morris
Despite cynicism from anti-smoking organisations, the tobacco giant continues its “smoke-free future” campaign, including in the GCC, where it is in talks to introduce its most recent smoke-free product IQOS
Cigarette
Philip Morris in talks to introduce smoke-free product in the GCC
“We don’t want to see non-smokers using these products”