Misleading or inaccurate information, whether online or offline, has a very real impact on people’s perceptions and behaviors
Philip Morris Management Services (Middle East) Limited
Latest in Philip Morris Management Services (Middle East) Limited
Brand View
What is tobacco harm reduction?
With growing evidence on the case for tobacco harm reduction, we explore how smoke-free products are an alternative to cigarettes for adult smokers who would otherwise continue to smoke
Brand View
Towards a smoke-free future: Lessons from Japan
According to Philip Morris International, the decrease in cigarette sales in Japan observed in recent years holds valuable lessons for public health
Brand View
Why is smoking considered harmful? Is nicotine the real cause?
Quitting smoking – or better yet, never starting – is without doubt the best option to reduce the risk of smoke-related diseases
Brand View
How harm reduction plays a role in our everyday lives
Individuals, social organizations and businesses have long applied behavioral, cognitive and social sciences to nudge consumers towards healthier habits
Brand View
An industry in transformation
One of the biggest barriers to achieving a smoke-free future is misinformation