With an area of 2,000 sq ft, the soon-to-be-opened venue will host exclusive brand-themed games and sell virtual apparel and Pickl-inspired NFTs, which can be redeemed for physical items
PICKL BURGERS DUBAI
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Abu Dhabi
Burger joint Pickl becomes first UAE restaurant to enter the Metaverse
In the future, customers can order their Nashville Chicken Sando or Double Cheeseburgers in the Metaverse and then receive their burgers direct to their door
F&B business
Dubai-based Pickl reveals mouth-watering global expansion plans
Ashley Griffiths, chief licensing officer, revealed plans will involve between a quarter and a third of owned and operated venues and the rest made up of Pickl franchisees
