Etisalat on Tuesday unveiled the UAE's first cloud gaming service on its eLife set-top box which enables gamers to play the latest games without the need to have a separate game console.
Etisalat said the new service will help introduce non-gamers to the gaming world, providing them access to a vast library of bestseller video games which are constantly updated.
“We are excited to bring this service to the market as it complements Etisalat’s vision to ensure the latest technology is available first to all of the residents in the UAE and to drive the country’s digital transformation,” said Khaled Elkhouly, chief consumer officer, Etisalat.
“Cloud gaming on eLife TV provides us the opportunity to address the largely untapped casual gaming market that wants to play on the big screen and not just on their mobile.
"We believe that eSports and gaming will only continue to grow and that Etisalat will be the champion for this segment in the UAE.”
Users can sign up for a monthly subscription for unlimited access to top selling games. The basic package is AED30 a month with unlimited access to play 20 games, and the premium pass is AED50 a month and delivers 40+ games.
Later this year, single hit titles will also be made available to rent, including the latest releases for AED15 to AED20 for 48 hours.
To play the games, users need a controller that is compatible with Etisalat’s system.
As telecom providers and game publishers all over the world strive to offer next-generation services, there is an opportunity to lead the market with new gaming services.
“Streaming video games is following the same trend as music and video, where more than 50 percent of content is streamed today, replacing conventional deployment models such as an outright purchase,” said Ivan Lebeau, chairman and CEO of Gamestream.
“Thanks to this launch with Etisalat, Gamestream is now present in UAE and continues its worldwide deployment with the best telecom operators.”For all the latest tech news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.