Dubai-based Bespoke Trailers to enter Saudi market this year

Strong interest expected from Saudi females looking to commercially test home businesses without spending a fortune on brick and mortar shops, says co-founder Jamal Wick
Dubai-based Bespoke Trailers to enter Saudi market this year
Bespoke Trailers co-founder Jamal Wick.
By Lubna Hamdan
Tue 01 Jan 2019 12:09 PM

Bespoke Trailers, a UAE-based mobile unit manufacturer and retailer, is expanding to Saudi Arabia, where it plans to open 35 mobile unit businesses in 2019, according to its co-founder Jamal Wick.

Speaking to Arabian Business, Wick said the firm has already sold a number of units in the kingdom.

“We’re just moving into Saudi Arabia right now. We’ve already set a goal for 2019 to build 35 units there per year. We have an agency in Riyadh where our agent on the ground has already sold a few units,” he said.

Wick said the Dubai-based firm expects strong interest from young Saudi females, as the firm attracted a large following of Emirati women in the UAE.

“We will for sure see young females in Saudi Arabia approach us to start their own business… At the moment, we see a lot of locals, especially female locals, approaching us to launch their pastry or dessert business which they operate from home, in order to test it and take it to a commercial level,” he said.

The popularity of businesses on mobile units is rising among young entrepreneurs as many opt for the cheaper option when compared to brick and mortar space, according to Wick, who founded the company in 2016 after failing to attract enough funding for a brick and mortar shop.

The lower capital investment required to start a mobile unit allowed him to establish eight food trucks in Dubai including meat concept Sir Loin & Sons and Cuban eatery Cubano. It was following the success of its F&B concepts that the firm decided to focus on the manufacturing of mobile units in line with high market demand.

Bespoke Trailers is currently working with companies including Starbucks to set up a mobile unit business which allows the established companies to grow their reach geographically without spending on brick and mortar expansions.

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