JA Resorts & Hotels announces it is expanding into China this year in a joint venture with Novel International Group
JA Resorts & Hotels, one of Dubai’s longest-serving homegrown hospitality brands, on Monday announced it is expanding into China this year in a joint venture.
In partnership with Novel International Group, a Shanghai investment fund, JA Resorts & Hotels is forming JA Novel Hospitality China, and will be acquiring buildings to be retrofitted, renovated or completed as hotels in two distinctions.
The first is upper upscale hotels which will be branded as JA Hotels and the second segment will be upper midscale lifestyle hotels branded as Big Bed by JA.
For the upper upscale hotels, the company said it is currently exploring three property options in two destinations and another 5-6 areas in the coming years.
The vision for the Big Bed brand is to roll out 30 units by 2024 – spread across various cities in China, it added.JA Resorts & Hotels said it considers expansion into China an "unmissable opportunity".
JA Resorts & Hotels said it is now in the final stages of brand design and expect to be ready by July.
Anthony Ross, CEO of JA Resorts & Hotels, said: "We are targeting 27 percent of China’s population, the ‘ba ling hou’ and the ‘jiu ling hou’ - the millennials and our objective is to have 30 Big Bed hotels by 2034 and at least three JA branded properties.
"It is an ambitious year of growth and change, but we are ready for it. Our owners are extremely supportive, our team is poised and ready and we are working with the right partners for success."