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Tue 1 Sep 2015 02:00 PM

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UAE's RAK Ceramics launches regional office in Singapore

Company announces opening of office as part of plans to serve the fastest growing region for ceramic tiles

UAE's RAK Ceramics launches regional office in Singapore

RAK Ceramics on Tuesday announced the opening of a new regional office in Singapore as part of its plans to serve the fastest growing region for ceramic tiles globally. 

The office, a wholly owned subsidiary of RAK Ceramics, will be led by Carmen Herrada, vice president Asia, who was appointed in July.

The opening of the Singapore office is part of the company's plan to streamline global businesses and pursue the most profitable operations.

From Singapore, RAK Ceramics said it will be strategically positioned to serve the Asia Pacific region, the fastest- growing region in the ceramic tiles market globally, both in terms of production and consumption, according to a recent report by Transparency Market Research.

Abdallah Massaad, CEO of RAK Ceramics said: "The launch of our new regional office in Singapore is a step towards fully leveraging the significant growth potential of the Asia Pacific region.

"As the ceramics market continues to benefit from higher per capita income and increased spending in the region, RAK Ceramics will be well positioned to understand and satisfy the local demands of our customers.

"We look forward to solidifying our partnerships and distribution channels in high growth and high demand markets around the world, and we view Asia Pacific as a critical market to help achieve this," Massaad added.

RAK Ceramics has been operating in Asia since 2000 through its overseas plants in India and Bangladesh and a distribution network to the whole of the Asia Pacific region.

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