Rolls-Royce has announced the arrival of the custom-made ‘Ghawwass’ which will be sold exclusively at its Abu Dhabi showroom.
The design is offered in two models: The Ghawwass Phantom and Phantom Coupe, priced at $670,000 and $680,000, respectively.
GALLERY: $680K Rolls-Royce 'Ghawwass' makes UAE debut
The word ‘Ghawwass’ is derived from the Arabic word ‘diver’ and the one-of-a-kind vehicles are inspired by the beauty of pearl gemstones and in celebration of the pearl harvesting trade which was a prominent part of the Middle Eastern culture.
“People in the Arabian Gulf started gathering natural pearls thousands of years ago. It was believed that pearls have the power of immortality and a legend says that moonlight fell from the sky and formed pearls. The beauty of the pearl, has since spread from the Arabian Gulf to the rest of the world,” said Arno Husselmann, general manager of Abu Dhabi Motors.
Bespoke touches include a personalised turquoise clock, illuminated Spirit of Ecstasy, personalised tread plates graphics and a twin coach line in seashell with an integrated ‘Dhow’ logo. The vehicles also feature a personalised Dhow logo embroidered to headrests in seashell thread and a personally embroidered text glove box, with the description “Exclusively Hand Built for Ghawwass, One of One.”
The Bespoke Programme is a service offered to Rolls-Royce clients whereby the client may specify features of the car, in order to create their own unique model. The bespoke team at Goodwood, home of Rolls-Royce Motor cars, is dedicated to finding new paints, materials and engineering solutions that meet each client’s demands to ensure he receives a truly unique and exceptional car.
Abu Dhabi Motors, the sole dealer of Rolls-Royce Motor Cars in Abu Dhabi and Al Ain, recently demonstrated its prowess when it edged out the Rolls-Royce dealerships in Beijing, London and New York for the title of “Global Dealer of the Year” at the annual Rolls-Royce World Dealer Conference held in London.