$1 million 18-carat gold PC launches in UAE

The limited edition desktop computer packs a five terabyte hard drive beneath seven kilograms of solid gold
The Prime Gold computer is made with 7-kilogrammes of 18-carat gold
By Thomas Shambler
Mon 24 Jul 2017 12:23 PM

A Swiss-based computer manufacturer has released a limited edition 18-carat gold PC in the region, priced at $1 million (AED4m).

The Swiss-based company, Prime Computer Inc, makes micro-computers (desktop PCs no larger than a paperback book), but this is its first to feature a solid gold case.

The extravagant desktop joins a waft of other gadgets kitted-out in the precious material.

Dubai has previously boasted a variety of solid gold Apple and BlackBerry products, notably at the city's most iconic hotel; Jumeirah's Burj Al Arab allows guests the use of a 24-carat iPad during their stay.

"Our customers were asking for personalised machines," says Josip Sunic, CEO of Prime Computer, "to answer these needs we came up with the idea of the ultimate high-end computer made of solid gold". The case, which is produced entirely in Switzerland, contains almost 7-kilogrammes of 18-carat gold.

Under the hood, the posh PC boasts an Intel Core i5 processor, up to 32GB of RAM, up to 5-terabytes of hard drive space (of the solid state variety) and it can be modified to run either Windows 10 Pro or a Linux operating system. Each unit comes with a five year warranty as standard.

Prime Computers also makes regular computers in a variety of finishes, all in the same small form factor. According to Sunic, the limited edition PC – dubbed Prime Gold - can be further personalised, including with a precious stone serving as the on/off switch.  

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