Iconic Ibiza brand inks Meydan Beach deal

Meydan Group has announced a new partnership with legendary Ibiza chill out lounge Café del Mar which is set to launch operations in Dubai with a launch party later this month.

The world renowned establishment - recognised across the globe for its signature Balearic house music and laid-back atmosphere - will launch at Meydan Beach on December 14-15, a statement said.

The iconic brand originated in Ibiza in 1980 with the simple idea of putting chilled out music to stunning sunsets.

Yanal Abaza, Meydan's head of business development, sport & leisure said: "We are very excited to welcome the iconic Café del Mar brand to the Middle East at Meydan Beach.

"The brand is a natural fit for both our location and the target clientele for our Chillout Lounge which is one of the most glamorous beach-side locations in the Middle East."

Umesh Amarnani, founder & CEO for Utopia, the master franchisor for Café del Mar in Asia and Middle East, added: "We waited a long time to find the perfect venue in Dubai for Café del Mar.

"Café del Mar Meydan Beach is the next generation Café del Mar which is the flagship for Asia & Middle East. We promise to take Dubai on an exciting creative journey at Café del Mar Meydan Beach. We look forward to welcoming all to our new home."

Café Del Mar at Meydan Beach will be open every evening from 4pm until 1am, with a schedule of events to be announced soon.

The Café del Mar is best known around the world for its chill-out music compilations. Demand for this sunset music pushed Café del Mar into creating the Café del Mar music label.

Following the success of the first CD release in 1984, a total of 16 volumes of the main compilation series have since been published selling a total of about 9 million albums worldwide. Viva Entertainment has exclusive distribution rights of music CDs in the Middle East.