Dubai will roll out its biggest-ever 3 Day Super Sale (3DSS) from November 28 to December 2, with discounts of up to 90 per cent across more than 500 brands and 2,000 stores citywide.
Organised by Dubai Festivals and Retail Establishment (DFRE), this year’s edition expands to five days in celebration of the 54th Eid Al Etihad, making it one of the emirate’s most significant retail moments of the year.
The event will open with Dubai Festival City Mall’s first-ever 24-Hour Sale on November 28.
3 Day Super Sale in Dubai
A high-energy launch at 10am in Festival Bay will feature entertainment, a live Virgin Radio roadshow, laser displays and major opening-day deals.
The first 500 shoppers will receive a special goodie bag from Kiehl’s, while customers who spend AED300 ($81) can enter a raffle to win a new Toyota Urban Cruiser.
The first 500 raffle entrants will also receive an additional exclusive Kiehl’s goodie bag.
Throughout the 24-hour event, Dubai Festival City Mall will host flash mobs, roaming performers, live shows and exclusive flash sales.
Shoppers will also benefit from 10X Blue Rewards points on all purchases from 12am to 9am, as well as complimentary concierge and delivery services for one day only.
Retail promotion
Across the full five-day 3DSS, retailers will offer steep discounts across fashion, beauty, electronics, lifestyle, homeware and accessories.
Participating global and local brands include:
- Michael Kors
- Ted Baker
- US Polo Association
- E City
- Virgin Megastore
- Pottery Barn
- Kipling
- Steve Madden
- Al Futtaim Watches and Jewellery
- Damas
- Muji
- X Pressions Style
- Sephora
- Watsons
- Odora
- Carters
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