Emirates has renewed its sponsorship deal with AC Milan, extending a partnership with the Italian football club that has spanned more than 15 years.
Emirates’ “Fly Better” logo will continue to feature on the club’s jerseys, according to a statement. The airline’s branding will also appear on youth jerseys across all AC Milan academies around the world.
The Dubai-based airline didn’t provide a value for the sponsorship deal. Emirates first signed the agreement with AC Milan in 2007.
Emirates sponsorship
Emirates said AC Milan has plans to open a new office in Dubai, “which will serve as a base for the club to further develop its commercial and communication strategy in the Middle East.”
AC Milan, known as the Rossoneri, has won the Champions League — Europe’s premier club competition — and its predecessor competition seven times, second only to Real Madrid. It is among the most recognisable names in world football.
Emirates first signed a sponsorship agreement with AC Milan in September 2007. The prestigious shirt sponsor deal first featured during the 2010/2011 season, connecting the airline to millions of Rossoneri fans all over the world.
Since then, Emirates has been visible on AC Milan jerseys for 590 official matches, with a total of 967 goals scored by players donning the airline’s shirt branding.
Sir Tim Clark, President Emirates Arline said: “We are thrilled to continue our partnership with AC Milan, and we look forward to more opportunities to engage with one of the most passionate fan bases in the world.
“We’ve been a committed supporter of the club for over 15 years, and as we enter the next phase of our relationship, we’re working closely with AC Milan on innovative opportunities to showcase the best of each of our brands.
“Our partnership with the club also complements the deep investments we have made in Italy over the last three decades, as part of our ongoing commitment to support our customers, and the businesses and communities we serve across our four Italian gateways.”
The airline also supports a roster of high profile football clubs and events, including Arsenal FC, Olympique Lyonnais, Real Madrid FC and Hamburger SV.
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