Former Etihad boss James Hogan gave university students in China an insight into building an aviation empire and how the airline was transformed into a $20bn travel giant.
James Hogan was in China where he delivered a series of lectures on global airline operations and management as part of a specialist executive MBA programme offered by Tsinghua University in Beijing.
During the four-day programme, he covered a broad range of core topics, including:
- Strategy
- Network and fleet planning
- Brand
- Product and service development
- Peak workforce performance
- Safety
- Crisis management
James Hogan delivers MBA lectures
Mr Hogan concluded by presenting a case study on the evolution of the Etihad Aviation Group.
He showcased the transformation of a $300m airline into a travel and tourism group valued at more than $20bn.
He explained the process put in place to build a world-class diversified aviation and travel group, which achieved profitability for five consecutive years from 2011 to 2015.
The programme is organised in conjunction with École de Ponts Business School and École Nationale de l’Aviation Civile in France and combines online and classroom training.
Tsinghua is one of China’s preeminent and oldest universities, and a leading research institution.
More than 21 prestigious and influential schools are committed to cultivating global citizens through the pursuit of education and research at the highest level of excellence to solve pressing global problems.
A respected leader in aviation, James Hogan has more than four decades of experience in aviation, travel and tourism with hands-on experience ranging from operational to executive and board roles at nearly a dozen international airlines.
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