Saudi Arabia’s Qiddiya Investment Company has unveiled the master plan for the Qiddiya mega-project, which Saudi officials have billed as the kingdom’s one-day “Capital of Entertainment”.
According to Saudi Arabia’s state-run Saudi Press Agency, the property will bring together “the elements for an active, healthy and ambitious lifestyle” and crate “a series of pedestrian-oriented episodes that encourage discovery, trial and enjoyment.”
“The people of Saudi Arabia share the universal desire for enriching experiences, and our plan allows Qiddiya to unlock access to these experiences in a new and culturally relevant way, encouraging personal and professional pursuits that foster enrichment,” said Michael Reininger, Qiddiya Investment Company’s CEO.
The master plan, created in collaboration with Denmark-based Bjarke Ingles Group includes a ‘green-belt’ network that will carry visitors throughout the property on roads, bicycle pathways and walkways.
Located 45 km from Riyadh, the 334 sq km site envisions the development of roughly 30 percent of the land, leaving the rest for natural conservation purposes.
“This project sets a new global standard for the seamless integration of visitor-focused experiences and an innovative mix of programme pieces, delivering an unparalleled entertainment destination,” said Bob Ward, the chairman of the Qiddiya Advisory Board.
According to its developer, the property is organised around five primary development ‘nodes’, each with a unique purpose.
The ‘Resort’ core, for example, includes four gated-attractions surrounding a central retail, dining and entertainment district with a number of hotels.
Adjacent to that district will be an outdoor venue capable of hosting crowds of between 5,000 and 40,000 visitors. It will also include skating and skiing facilities.
The opening phase of the project in 2022 will also feature Six Flags Qiddiya, along with a separate water-oriented park.
Another feature of the property will be a ‘speed park’ focused on motor sports that will include tracks, showrooms, a driver’s club and a luxury hotel.For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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