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In pictures: Smartphone showdown: South Korea’s Samsung outsells Apple by 743 million units in a decade

Global smartphone shipments hit a whopping 14 billion in the past decade

Global smartphone sales are expected to generate $486 billion in revenue this year

Samsung once again proved to be the absolute king of smartphone sales, with 2.99 billion shipped units in the past decade, according to a recent report from data experts AltIndex.

The report said the South Korean tech giant outsold its biggest competitor, Apple, by a massive 743 million units, which sold 2.24 billion of its smartphones since 2014.

While Samsung is at the top of global smartphone sales, its market share has significantly dropped over the past ten years, primarily due to surging Chinese competitors Xiaomi, Vivo, and Oppo, the report added.

In Q2 2024, Samsung held 18.9 percent of the global smartphone market, down from 30.7 percent in Q1 2014. Statistics show Apple’s market share remained unchanged, at 15.8 percent in Q2 2024.

Although far behind the market’s two largest players, competitors from China have shown remarkable growth over the last ten years. Xiaomi hit a new milestone, with its ten-year shipments jumping over the 1 billion mark.

The Chinese smartphone producer is now closing in on Apple with a 14.8 percent market share in the second quarter of the year, three times more than a decade ago. Oppo and Vivo followed with 937 million and 528 million smartphones shipped since 2014, respectively.

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