Apparel Group, a retail conglomerate, announced a strategic partnership with Mobily, a leading telecommunications provider in the region.
The collaboration will allow Mobily customers to redeem their Neqaty Points for a variety of products at select Apparel Group brands.
“Through this strategic agreement, Mobily customers will have the opportunity to exchange their Neqaty Points for shopping at a wide array of Apparel Group brands, which include offerings in fashion, footwear, beauty, and accessories,” the company said in a media release.
Apparel Group also said it will gain valuable exposure to telecom provider’s extensive customer base, driving foot traffic and potential sales to their brands.
“Simultaneously, this partnership not only creates exciting shopping opportunities for Mobily customers but also fosters benefits for Apparel Group customers,” it said.
“This initiative not only elevates the shopping experience, but also highlights our dedication to delivering quality and value to our customers in the region,” said Neeraj Teckchandani, CEO of Apparel Group.
Apparel Group is a Dubai-based global fashion and lifestyle retail conglomerate.
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