The UAE real estate sector is seeing more cross-industry partnerships, with leading developer Aldar Properties signing a master developer agreement (MDA) with du and Etisalat UAE, better known as etisalat e&.
Under the partnership pact, both service providers will deliver essential telecommunications infrastructure for the developer’s major projects in line with the ‘Taawun infrastructure deployment’ initiative.
Taawun initiative and Aldar Properties collaboration
Taawun, a joint initiative to support the long-term vision of the government in developing smart infrastructure, gives customers an opportunity to select their operator of choice for telecom services.
It is key to establishing a robust telecom infrastructure for property developers by deploying advanced fibre-optic and passive telecom solutions that are best-in-class and future-proof.
Under the agreement, du and Etisalat will install, maintain, and oversee state-of-the-art fixed telecom services and solutions across Aldar Properties’ projects in Abu Dhabi’s most desirable destinations, including Yas Island, Saadiyat Island, Al Raha and Reem Island, as well as government housing and infrastructure projects.
Through the development of advanced telecom infrastructure, Aldar residents will be able to choose their own service provider and have access to the latest fibre-optics and advanced 5G communication solutions.

Fahad Al Hassawi, CEO of du, said the company was excited to partner with Aldar Properties to provide the community members with state-of-the-art telecommunications services and other technologies sought after by tenants.
Masood M. Sharif Mahmood, CEO of etisalat by e&, said the newly developed telecom infrastructure of the UAE is key to reinforcing the role that the country’s telecom industry plays in this ‘connectivity renaissance’ era.
Adel Abdulla Albreiki, CEO of Aldar Projects, said through the partnership with du and e&, the company will not only further advance the telecom infrastructure across our developments, it will also reinforce its efforts to remain at the forefront of digital transformation, sustainable development, and operational excellence.
“We look forward to seeing the impact that these advanced, state-of-the-art connectivity solutions will have on our communities,” he said.
Residents in integrated communities developed by Aldar Properties will now have the option to choose a retail telecom operator of their choice.