InterContinental Dubai Festival City has announced major enhancements to its premier event venues, now branded under the new banner “Events by InterContinental”.
This strategic unification of The Event Centre at InterContinental Dubai Festival City and Festival Arena by InterContinental is set to create an unparalleled event destination, fortifying the venue’s position as a key player in the regional Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.
A recent report by Coherent Market Insights highlights the UAE MICE market’s anticipated growth from $5.65bn in 2024 to $10.01bn by 2031.
MICE in Dubai
This growth trajectory is fuelled by rapid infrastructure development, state-of-the-art facilities, and strategic initiatives positioning the UAE as a global MICE hub.
InterContinental Dubai Festival City’s investment in upgrading its event venues underscores its commitment to meeting the burgeoning demand within this thriving sector.
Events by InterContinental Dubai Festival City offers a total of 15,000sq m of event space.
This includes:
- A 7,200sq m pillarless facility at Festival Arena, an ideal venue for conventions, exhibitions, and concerts, for up to 9,000 people
- A 5,000sq m event centre featuring a waterfront location with ballrooms, meeting rooms, and a promenade
- A 1,150sq m event venue at Holiday Inn and Suites, ensuring options for various budget requirements
Together, these spaces create a comprehensive solution for all types of events.
Thomas Schmelter, Area General Manager of IHG Hotels at Dubai Festival City, said: “We are thrilled to introduce Events by InterContinental Dubai Festival City, designed to deliver an exceptional environment for events of all scales and types.
“By integrating our two premier venues and enhancing the ballrooms at The Event Centre with state-of-the-art design and technology, we are setting a new benchmark for event hosting in the region, offering versatile, modern facilities and unmatched service.”
The newly enhanced ballrooms at The Event Centre will feature cutting-edge technology, including the region’s largest LED screen and a high-lumen projector (16.5k), ensuring top-tier presentation quality.
Pranav Vohra, Cluster Commercial Director of IHG Hotels at Dubai Festival City, said: “As the UAE solidifies its status as a global MICE industry hub, we are dedicated to supporting this visionary trajectory through continuous innovation and excellence in event hosting.
“The enhancement of our ballrooms exemplifies our commitment to meeting the evolving needs of our corporate clients and contributing to the UAE’s ambitious growth in the MICE sector”.
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