Ethique Advisory, India-based leading business coaching and consulting firm, will be making a foray into the Middle East market, with the opening of a coaching centre in Dubai.
The firm specializes in business coaching, consulting and sales training services for startups, SMEs and MSMEs.
Ethique Advisory’s move to enter the UAE followed the Gulf country announcing its intention to become a major hub for startups and tech ventures by offering a series of policy measures and fiscal incentives to attract foreign investments and talents in the tech sector.
“From running a business to coaching business persons, we are looking forward to this new inning of working with entrepreneurs in the region to help unlock their potential and scale,” said Ratish Pandey, founder of Ethique Advisory.
“Having worked in the region for over a decade in my past life, I am excited to be back in the market albeit in a different capacity,” Pandey added.
Ethique Advisory, a franchisee of the US-based ActionCOACH, helps entrepreneurs and business owners to gain skills to stay competitive in the face of the ever-changing market conditions and dynamics.
“The UAE was the destination of choice when Ethique Advisory decided to spread its wings overseas, as the country was declared the number one in the region providing an ecosystem for startups and entrepreneurs in 2022,” Pandey said.
The UAE has been showing a dedicated drive to cultivate a globally competitive business ecosystem attracting entrepreneurs and investors from across the globe in recent years, as part of its long-term plans to support economic diversification and innovation.
“The growing community brings many employment opportunities pushing the economy towards growth. We want to be part of this drive, working with entrepreneurs who want more growth, sales, and profit to add real value to their growth journey,” Pandey said.
Ethique’s coaching program is designed to help businesses address their most critical issues, thereby helping create the blueprint for success.
The coaching firm currently works with over 100 businesses – a mix of startups to SMEs and MSMEs – in India to help them scale.
These include diverse industry segments from manufacturing, hospitality, IT, services and technology.
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