The UAE has been ranked first regionally and 10th globally for the “influence” indicator in the Global Soft Power Index (GSPI) 2022, which is developed by UK-based Brand Finance.
The index interviewed more than 100,000 people from 101 countries worldwide to assess the various axes of soft power and its positive influence.
The UAE’s performance in the 2022 Index – which included 120 countries – had many core strengths, including its distinguished position as a leading destination for Business and Trade, which refers to the ease of conducting business within a stable economic environment.
The UAE’s overall Soft Power score improved more than 11 percent, climbing to the 15th spot globally on the overall GSPI ranking, up from 17th place in 2021. The UAE has retained the top spot in the Middle East and North Africa region.
In a tweet posted on his official Twitter account, Sheikh Mohammed bin Rashid Al Maktoum, the Vice President, Prime Minister and Ruler of Dubai, said: “The GSPI 2022, ranked the UAE as the 10th globally and first regionally in its overall influence in soft power. This reflects our leading position and good reputation worldwide.”
Sheikh Mohammed bin Rashid added: “The UAE’s soft power lies in its development model, which brings together the best ideas and minds across the world and gathers people of all races to build the best development experience in the world.”
UAE performance on Global Soft Power Index indicators and pillars
The UAE recorded an outstanding performance in the main indicators during 2022 compared to 2021. The UAE ranked 10th globally in the “Overall Influence” index compared to 12th in the previous year.
The UAE ranked 20th globally in the “reputation” index, by far the highest among all Arab nations.
The UAE ranked 24th in the “culture and heritage” pillar, advancing seven positions from 2021, where it ranked the 31st.
The UAE’s performance on the “international relations” pillar has shown genuine improvement, as it ranked 11th – up from last year’s 16th ranking, showing a strong reputation for being “influential in diplomatic circles” and “helpful to other countries in need”.
The country’s improving perceptions regarding environmental protection could move UAE into the top 10 in the future.
Also, the UAE ranked first regionally and 10th globally in the “influence” pillar, and the 10th globally in the “influential in diplomatic circles” pillar.
The UAE achieved the 8th position globally in the “strong and stable economy” pillar, the 9th globally in “supporting economic recovery” after Covid-19, and the 10th globally in “business and trade”.
The “future growth potential” of the UAE has improved, ranking 11th globally in the 2022 index.
The UAE is perceived to have managed the pandemic of COVID-19 effectively, which made it a distinguished model regionally and globally.
The country succeeded in facing challenges in a balanced way through its proactive policies and procedures.
In this context, the UAE ranked 12th in the overall COVID-19 score. The country ranked 12th in the “helping other countries manage and recover from COVID” pillar, and 13th in the “health and well-being of its people, including vaccination”.
Due to its developed strong educational system over the past years, the UAE achieved score improvements across the “education and science” pillar, ranking 17th in 2022.
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