Aldar and Emirates NBD are partnering to launch a co-branded Emirates NBD Darna Visa Credit Card. The card will provide benefits through Darna, Aldar’s digital loyalty platform.
The Emirates NBD Darna Visa card will offer a generous points earning rate of up to 10 per cent on eligible transactions within the Aldar network, including shopping malls, hotels, golf courses, restaurants, and entertainment venues.
The card will also give users the facility to avail a 12-month interest-free payment instalment plan for school fee payments at Aldar Education and residential purchases within Aldar’s sales portfolio in Abu Dhabi, Dubai, and Ras Al Khaimah.
Aldar-Emirates NBD partnership
The Darna digital loyalty platform is a core part of the Live Aldar ecosystem, which brings together all lifestyle propositions, offering Aldar customers a digital one-stop shop to earn rewards and benefits for their purchases.
Jassem Saleh Busaibe, Chief Executive Officer at Aldar Investment, commented: “The Darna loyalty platform brings all our lifestyle propositions together in one rewarding place and acts as the currency of our digital ecosystem, Live Aldar.
“With that in mind, we are delighted to introduce the new Emirates NBD Darna Visa Credit Card as we continue to extend our digital footprint and provide our customers with seamless experiences across all touchpoints of our diverse business.”
Marwan Hadi, Group Head of Retail Banking & Wealth Management at Emirates NBD, added: “We are thrilled to be joining forces with Aldar, a top UAE brand and a market leader in Abu Dhabi, to launch the new Emirates NBD Darna Visa Credit Card.
“Together, we are providing customers an array of lifestyle benefits and exceptional rewards across Aldar’s widely popular and diversified properties, hospitality venues, and attractions across Abu Dhabi and the wider UAE.”
The card will be available in four tiers – Infinite Privilege, Infinite, Signature, and Select.
Apart from earning 10 per cent back as Darna Points on spends within the Aldar network, it will offer cashback of up to 1.5 per cent on all other spends. These points can be redeemed at 1,200+ outlets. Cardholders can enjoy complimentary Darna status which includes perks such as bonus birthday points, hospitality benefits, exclusive discounts, and dedicated parking. The card also gives complimentary access to top-tier golf courses across the UAE, including Trump International Golf Course, Arabian Ranches Golf Club, and Abu Dhabi Golf Club.
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