Future TV has launched a programme called Dragons’ Den aimed a providing a foundation for entrepreneurs. Aspiring go-getters will present their business ideas to a panel of investor-judges and with the aim of securing backing for their business venture.
The premise of the show is that the proposal should be based on real-life business scenarios along with a strong mix of genuine ideas, creativity and inventions. The judges, dubbed Dragons, will analyse and evaluate the proposal for business potential.
Any would-be entrepreneur impressing the judges will enter in a real partnership with the Dragons who will not only provide much needed start up cash but also the business knowledge. Each Dragon will have up to US $200,000 to invest, meaning that an entrepreneurial hopeful able to impress all five Dragons could potentially walk away with a million dollars of seed money.
The Dragons – a group of five business magnates and venture capitalists – will evaluate each proposal on five benchmarks: market standards, competing companies, marketing, quality control and revenue expectations.
The show entices the contestants to think in an untraditional and dynamic entrepreneurial way,” says Ihab Hammoud, director of In Media Plus, the production company behind Dragons’ Den. “The significance of this show is to promote business culture in a modern way where nothing stands in the face of ambition and the desire to become successful.”
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