Dubai has set up a new office to liaise with local and international media in a bid to boost the emirate’s image, according to a decree issue by ruler Sheikh Mohammed Bin Rashid Al-Maktoum on Sunday.
The department will combine existing state public relations units Dubai Press Club, Falcon & Associates and Brand Dubai in an effort to portray an “accurate picture” of the emirate, a statement cited by news agency WAM reported.
The new media office, led by Ahmed Al Shaikh, will “guarantee the highlighting of facts without any vagueness” and “muster all needed resources and capabilities to portray an accurate picture of all what is happening on the ground”, according to the statement.
At the same time, Sheikh Mohammed issued a decree appointing Ahmed Abdullah Al Sheikh, his media escort, as director general of the new office.
The statement said the office “will monitor and analyse what is published by local, Arab and international media organisations about Dubai and latest public opinion trends dealing with events in Dubai”.
Senior Dubai officials including Sheikh Mohammed himself have criticised the international media’s coverage of the emirate following the announcement in November that Dubai World was to seek a standstill for some of its debt.
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