Saudi Arabia’s Diriyah Company has announced its latest branded residential development — Faena Residences Wadi Safar, featuring 20 ultra-luxury villas inspired by Faena’s art-driven philosophy.
The project marks the brand’s debut in Saudi Arabia and underscores Diriyah’s growing portfolio of cultural and lifestyle-focused developments.
Located in Wadi Safar, the residences form part of a masterplan that includes world-class hotels, luxury homes, a Greg Norman-designed championship golf course, and the Royal Equestrian and Polo Club.
Branded real estate in Saudi Arabia
The 20 villas comprise 12 four-bedroom, six five-bedroom, and two six-bedroom residences, developed alongside the 130-room experiential Faena Wadi Safar Hotel.
Each home combines privacy, prestige, and world-class hospitality, with jewel-toned interiors and curated artworks.
Jerry Inzerillo, Group CEO of Diriyah Company, said the location of Wadi Safar made it the ideal setting for Faena’s newest project. He added that Faena’s decision to collaborate with Diriyah Company “demonstrates the global impact and quality” of the company’s expanding portfolio.
“Faena’s unique approach to blending art, design, and lifestyle aligns perfectly with our vision for Diriyah as a world-class cultural, lifestyle, and heritage destination,” Inzerillo said.
“With strong market interest already evident in our residential offerings, we anticipate exceptional demand for these remarkable homes when sales open later this month.”
Faena’s artistic vision comes to Saudi Arabia
Alan Faena, Founder of Faena, said: “We are deeply honoured to bring the Faena philosophy to the Kingdom of Saudi Arabia and Diriyah—a place of profound history, heritage, and visionary ambition.
“Infused with Faena’s singular approach, Wadi Safar is a canvas for a new kind of storytelling, one that Faena can truly bring to life.
“At Wadi Safar, we are crafting more than homes—we are creating soulful environments where art, nature, and hospitality come together to inspire daily life.
“Guided by a shared respect for culture and craft, this collaboration with Diriyah Company reflects our belief that beauty can elevate communities, and that living well is, above all, a meaningful experience.”
Luxury lifestyle and ownership privileges
Owners of Faena Residences Wadi Safar will enjoy a wide range of exclusive privileges, including:
- Preferred rates at the adjacent Faena hotel
- Priority seating at restaurants and discounts on spa treatments and catering
- Access to exclusive community events and world-class equestrian and golf facilities in Wadi Safar
Residents will also benefit from seamless integration of hotel services, ensuring a lifestyle defined by privacy, prestige, and round-the-clock hospitality.
Diriyah’s long-term vision
The launch of Faena Residences Wadi Safar forms a central part of Diriyah Company’s strategy to deliver homes for nearly 100,000 people, offering a human-centric urban experience with world-class infrastructure.
The project reflects Diriyah’s mission to build an extraordinary future rooted in 300 years of Saudi heritage as the birthplace of the Kingdom.
The Faena partnership also highlights Diriyah’s growing role as a magnet for global luxury brands and branded residential developers.
As part of Faena’s global strategic partnership with Accor, residence owners will automatically receive Diamond-tier status in Accor Live Limitless, unlocking upgrades on arrival across 5,700 hotels worldwide, 20 per cent off best available rates, and exclusive access to Accor’s international portfolio.
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