Popeyes Louisiana Kitchen Inc, better known as Popeyes, is targeting Saudi Arabia for expansion following the signing of a franchise agreement.
The US-based fast food chicken chain, which has operations in 30 countries worldwide and more than 3,400 outlets, has inked a deal with Tanmiah Food Company’s subsidiary Gulf Brand Fast Food Company.
The agreement will see the Popeyes brand expand its footprint in Saudi Arabia, with new restaurants set to open over the next few years.
David Shear, international president of restaurant brands international, the parent company of Popeyes, said: “Saudi Arabia is an important market in our expansion plans for the MENA region.”
Zulfiqar Hamadani, CEO of Tanmiah, added: “The establishment of Gulf Brand Fast Food Company and the agreement with Popeyes form part of our strategic growth plans, which will see us focus on expanding our capacity in our core segments and build a leading food brand franchise operator offer.”
The deal comes as Tanmiah intends to grow its fresh chicken business in line with the Saudi government’s goal of attaining 80 percent self-sufficiency in the poultry sector.
The company said it has increased its local sales of fresh chicken by 23 percent over the past three years from 66.3 million chickens in 2018 to 81.5 million in 2020 and up to June, the company has sold 73.7 million chickens so far this year.
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