Apple launched its tenth operating system, its latest software for iPhones and iPads at the Worldwide Developer Conference 2016 in San Francisco.
The iOS 10 software is full of updates, such as Messages that provides expressive and animated ways to respond, redesigned Maps, Photos and Apple Music and the ability for Siri to do more with apps.
“iOS 10 is our biggest release ever, with delightful new ways to express yourself in Messages, a native app for Home automation, and beautifully redesigned apps for Music, Maps, and News that are more intuitive and more powerful, making everything you love about your iPhone and iPad even better,” said Craig Federighi, Apple’s senior vice president of Software Engineering.
“iOS 10 adds Siri intelligence into QuickType and Photos, automates your home with the new Home app and opens up Siri, Maps, Phone and Messages to developers – while increasing security and privacy with powerful technologies like Differential Privacy.”
Apple’s iOS 10 software for its products is a huge step forward for iOS devices and for mobile platforms in general. Messages will now become expressive and personalised, with animations, such as balloons, confetti or fireworks, used to celebrate an occasion and also invisible ink to send a message which can only be revealed when the receiver swipes over it.
Siri has now been extended into new areas, meaning developers can build on the intelligence Siri offers and let users interact directly with apps using their voice. SiriKit enables developers to easily design their apps to work with Siri for messaging, phone calls, photo search, ride booking, personal payments and workouts.
Furthermore, Maps in iOS 10 have been redesigned to look simpler, and what’s more, it is open to developers with new extensions, meaning specific apps, like OpenTable, Uber or Lyft can integrate bookings into Maps.
Photos in iOS 10 will help users rediscover favourite and forgotten occasions from their photo library by automatically surfacing them in Memories. A Memory also contains the Memory Movie, an automatically edited movie with theme music, titles and cinematic transitions.
Memories uses advanced computer vision to group the people, places and things inside your images into albums with on-device facial, object and scene recognition. This intelligence brings Memories and related photos to life in a way that’s personal yet maintaining a user’s privacy.
Security and privacy are fundamental to the design of Apple hardware, software and services. iMessage and HomeKit use end-to-end encryption to protect data by making it unreadable by Apple and others. iOS 10 uses on-device intelligence to identify the people, objects and scenes in Photos, and power QuickType suggestions. Services like Siri, Maps and News send data to Apple’s servers, but this data is not used to build user profiles.
Starting with iOS 10, Apple is using technology called Differential Privacy to help discover the usage patterns of a large number of users without compromising individual privacy. In iOS 10, this technology will help improve QuickType and emoji suggestions, Spotlight deep link suggestions and Lookup Hints in Notes.
iOS 10 will be available from August as a free software update for iPhone 5 and onwards, all iPad Air and iPad Pro models, iPad 4th generation, iPad mini 2 and onwards, and iPod touch 6th generation.
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