UAE’s Borouge will supply its advanced lightweight polyolefin solutions to Chinese hybrid car manufacturer ROX Motors, which will be used in 17 components of the company’s new flagship SUV, ADAMAS, starting November 2025.
Borouge’s advanced materials are designed to reduce vehicle weight, enhance energy efficiency, and support recyclability to meet growing global demand for sustainable automotive solutions.
Earlier this year, Borouge and ROX inaugurated a joint innovation laboratory in Shanghai to drive research in advanced polyolefin solutions and lightweight, sustainable design for next-generation vehicles.
The new partnership strengthens the UAE’s manufacturing base and builds on the collaboration announced at Make it in the Emirates (MIITE) earlier this year. Supported by Abu Dhabi Investment Office (ADIO), the agreement reinforces efforts to localise production and accelerate a future-ready automotive industry in the UAE.
Hazeem Sultan Al Suwaidi, Chief Executive Officer of Borouge, commented: “Our collaboration with ROX Motor demonstrates the real-world impact of our innovation in advanced materials and underscores Borouge’s role in supporting the UAE’s industrial growth.
“By contributing our polyolefin expertise to the ADAMAS SUV and expanding our R&D capabilities through the joint innovation lab, we are helping build a more competitive and sustainable manufacturing sector in line with the UAE’s Operation 300 billion strategy.”
Jarvis Yan, Founder and CEO of ROX Motor, added: “With the launch of ROX ADAMAS, our partnership with Borouge is taking shape on the road, turning innovation from the lab into real experiences for our users. Integrating Borouge’s advanced solutions across 17 key components, ADAMAS reflects our shared pursuit to provide products that are lighter, stronger, and go farther.”
Borouge, founded in 1998 through a strategic partnership between ADNOC and Borealis, is a leading petrochemicals company that provides innovative and differentiated polyolefin solutions for the infrastructure, energy, mobility, healthcare, agriculture and advanced packaging industries.
It was formed to build and operate a polyolefins complex in Al Ruwais Industrial City, which today is one of the world’s largest integrated polyolefin complexes. ADNOC owns a majority 54 per cent stake and Borealis holds a 36 per cent stake in the company.
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