In a market first, Virgin Mobile UAE announced introducing electric motorcycles exclusively for its delivery riders.
Developed in partnership with Axiom Telecom, this programme offers an eco-friendly alternative that reduces emissions.
“Even the way we deliver SIM cards is now part of a greener future,” the company said.
Virgin Mobile’s new e-bikes feature a central control system and extended battery life, making them ideal for delivery services.
With optional app connectivity, these bikes provide delivery riders a fuel-free, smart solution for urban transport.
“By integrating these e-bikes into our operations, Virgin Mobile UAE is taking another step toward sustainability beyond just our services.
“In line with reducing its carbon footprint, the company also continues to encourage eSIM adoption to minimise waste,” Virgin Mobile UAE said in a media release.
Rob Beswick, Managing Director at Virgin Mobile UAE, said the e-bike initiative reflects the company’s commitment to integrating sustainability into everyday business practices.
“By offering a cleaner, smarter transportation solution, we’re contributing to Dubai’s environmental goals while redefining what it means to lead responsibly in telecommunications,” he said.
Fahad Al Bannai, CEO, Axiom Telecom, said the company is excited to take the first steps into the realm of sustainable last-mile delivery with the introduction of electric bikes.
“This initiative, in collaboration with our valued partner Virgin Mobile, reflects our commitment to exploring cleaner and more efficient delivery solutions,” he said.