Unveiling a brand-new campaign of specially curated experiences and events, the Department of Culture and Tourism, Abu Dhabi (DCT Abu Dhabi) has launched its latest campaign ‘Experience Abu Dhabi, Find Your Pace’ which heightens the Abu Dhabi destination experience for visitors to create their own memorable moments.
Experience Abu Dhabi’s new campaign invites the world for a variety of memorable, enriching experiences, available 365 days and minutes apart. With so much to offer, Abu Dhabi is revealing to the world its new Destination Campaign ‘Experience Abu Dhabi, Find Your Pace’.
Unveiling both the known and the lesser-known gems of the capital as well as ushering in global firsts and mega events to the capital, DCT’s latest campaign has launched in over 11 markets with a mission to share Abu Dhabi with the world.
With Abu Dhabi on centre stage, the Abu Dhabi Calendar is filled with events scheduled over the next 12 months that cover sports, leisure, art, heritage, music and more. From the hugely awaited Formula One Race and the HSBC Golf Championship to the UAE Warriors, and the cricketing extravaganza Abu Dhabi T10 League to the Liwa Festival, there is something for everyone.
Emirati hospitality is at the heart of every moment that matters: a living culture that leaves visitors with a home-away-from-home feeling.
Providing seamless connections
With experiences that inspire, excite and restore, there is something for everyone to enjoy and experience at their own pace. Making life easy, Experience Abu Dhabi highlights the seamless connections and proximity between cultural heritage sites to key memorable experiences.
Multiple experiences can be covered easily and within a day, including luxury and cultural hub Saadiyat Island, home to Louvre Abu Dhabi’s timeless inspiration and unforgettable architecture. The district is also the future home of the Natural History Museum Abu Dhabi, Guggenheim Abu Dhabi, Zayed National Museum, and the immersive art of teamLab Phenomena Abu Dhabi. Also, community events and exhibitions are hosted at Manarat Al Saadiyat, considered the heart of the island, in addition to Berklee Abu Dhabi, the stellar institute of contemporary music and the performing arts.
And located just 15 away, Yas Island welcomes guests with year-round theme park action and waterfront attractions, with events and entertainment for families and all ages. At Mamsha Al Saadiyat, take in the beautiful pristine beaches and take a stroll along the avenues dotted with dining options and cafes.
Just over an hour from these remarkable island experiences, Experience Abu Dhabi invites visitors to ignite their curiosity by visiting UNESCO World Heritage sites in Al Ain, experience adventure and tranquillity among the desert dunes, and embrace Abu Dhabi’s fascinating past with iconic museums and ancient forts.
Cultural inspiration with enriching experiences
The campaign welcomes the world to enjoy Abu Dhabi’s enriching experiences at their own pace, with: Cultural inspiration: past, present and future. Explore the nation’s living memorial and the narrator of Abu Dhabi’s history, Qasr Al Hosn, an 18th-century stone building in the heart of city.
It is also home to the House of Artisans, which celebrates Emirati heritage and enduring tradition of craftsmanship. Within the same day, you can discover inspiration at Louvre Abu Dhabi, through stunning architecture, art collections and artefacts.
Back-to-nature moments to invigorate the body and soul
From stargazing and glamping at Jebel Hafit Desert Park to walking the shaded oasis pathways in the garden city of Al Ain, visitors can also enjoy the sun-kissed beaches of Saadiyat Island, take in wildlife safaris on Sir Bani Yas Island and escape to the tranquil desert serenity of the Empty Quarter.
Year-round excitement for everyone
Abu Dhabi’s sandscapes offer endless opportunities for dune buggies and sand surfing, while the thrills of the world’s largest indoor theme park, Warner Bros. World Abu Dhabi on Yas Island, will create memories to last a lifetime. Minutes away and reachable by foot, discover the world-famous Yas Marina F1 Circuit and indoor adventures at CLYMB and Ferrari World Abu Dhabi.
A calendar of events with something for everyone
Abu Dhabi is a global hub for events, with an action-packed calendar that has something for everyone to enjoy. Recently hosting the first-ever NBA games in the region, as well as sold-out UFC and WBA boxing title fights, Abu Dhabi also enchanted families and younger visitors with the Middle East debut of the internationally renowned Broadway show, Disney’s The Lion King musical, as well as the captivating Disney on Ice.
Looking ahead, music lovers have so much to get excited about, with performances by Andrea Bocelli, Post Malone, Imagine Dragons, Blackpink, Sting and John Legend, with Kendrick Lamar and Swedish House Mafia headlining concerts at the Formula 1 Etihad Airways Abu Dhabi Grand Prix – the conclusion of the F1 season.
With so many experiences that inspire, excite and restore, there is something for everyone in Abu Dhabi and so much waiting to be discovered, at your own pace.
Start planning your trip now at: visitabudhabi.ae
Follow us on
Brand View allows our business partners to share content with Arabian Business readers.
The content is supplied by Arabian Business Brand View Partners.
