Sharjah-based Arada hopes that a soon-to-launched business park within its $6.8 billion Aljada development will lead to companies deciding to shift their headquarters from other parts of the UAE, according to vice chairman Prince Khaled bin Alwaleed bin Talal.
Speaking to Arabian Business at Cityscape Global in Dubai, Prince Khaled said he was confident that prominent companies will re-locate to the business park, which is slated for launch in Q1 2019.
“The business park will attract a lot of companies to change their headquarters or their main offices from neighbouring emirates to Sharjah, simply because Aljada is a destination, a centre for a community,” he said.
“You’d [be able] to have a family there. You’d have hospitals, schools, and entertainment venues, especially around the Central Hub.
“That part alone will attract a lot of people, a lot of businesses to ‘migrate’ from other emirates to our development,” he added.
The Central Hub which was unveiled at Cityscape is a fully-walkable 1.9 million sq. ft space designed by Zaha Hadid Architects.
According to CEO Ahmed Alkhoshaibi, the launch of the business park next year was is purposely being held after the launch of Aljada’s residential areas and the Central Hub, which will be Aljada’s leisure centre.
“We’re working with international brands and consultants to help us set up the business park,” he said. “As with anything, when you lift the bar, it becomes the norm. That was the issue with Sharjah. Before, the bar was a bit low, and that was the norm. We feel what with Aljada we can really push the bar. Sharjah deserves the best.”