McLaren Automotive, a British creator of high luxury performance supercars announced the start of regional deliveries of its high-performance hybrid supercar, the McLaren Artura, in the Middle East and Africa.
The next-generation supercar is expected to contribute over 50 percent of the brand’s regional sales in 2023.
McLaren inaugurated the start of deliveries of the McLaren Artura with a track-driving event for McLaren customers, enthusiasts and key automotive technology media held at the Dubai Autodrome.
“We are thrilled to start the regional deliveries of the all-new McLaren Artura, a car that will spearhead McLaren into the new era of supercar technology and performance,” said Mohamed Fawzi, Market Director – Middle East and Africa, McLaren Automotive.
“The Artura has been very well received by the customers and enthusiasts in the Middle East and Africa region, and we are excited for them to experience the breath-taking performance and dynamic excellence embodied in this beautiful supercar,” he added.
The first regional deliveries are set to begin in the UAE. The new McLaren showroom in Dubai is currently under construction and is set to open in 2023.
“We are honoured to conclude our first successful year of operations as McLaren Dubai with first customer deliveries of the all-new Artura,” said Juma Khalifa Al Nabooda, Board Member, Khalifa Juma Al Nabooda Group of Companies.
The McLaren Artura has a full throttle response, lower emissions and the ability to run entirely on EV mode and is built on the McLaren Carbon Lightweight Architecture (MCLA). The Artura’s top speed is electronically limited to 330km/h with the ability to reach 0-100km/h in three seconds.
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