Porsche has delivered 310,718 vehicles globally in 2024, marking a 3 per cent decline from the previous year, whilst achieving growth in four out of five world regions.
The Middle East, Africa and India region saw deliveries increase by 4 per cent to 9,509 units, continuing a growth trend that has seen a 53 per cent increase since 2020.
“The global economy, and indeed our region, is experiencing uncertain times. Despite this our importers and our teams have worked harder than ever for our customers and, as a result, achieved yet another year of growth,” Dr Manfred Bräunl, Chief Executive Officer, Porsche Middle East and Africa FZE said.
Record-breaking year for Porsche 911 in Middle East with 49% growth
The 911 model achieved record sales in the Middle East region, with a 49 per cent increase to 1,914 units.
The 718 Cayman and Boxster models reported a 21 per cent growth, with two-door sportscars accounting for 25 per cent of regional deliveries.
Globally, the Cayenne became Porsche’s bestseller with 102,889 deliveries, showing an 18 per cent increase.
The new electric Macan, launched in September 2024, achieved 18,278 deliveries, whilst the combustion variant recorded 64,517 units.
The company’s electrified vehicle share increased from 22 to 27 per cent, though the Taycan saw a 49 per cent decline in deliveries at 20,836 units.
In market performance, Europe (excluding Germany) recorded 75,899 deliveries, up eight per cent.
Germany saw an 11 per cent increase with 35,858 units. North America remained the largest market with 86,541 deliveries, whilst China experienced a 28 per cent decline to 56,887 units.
“With the youngest product range in the company’s history, our offering is highly attractive to our customers. At the same time, of course, we do expect that the economic and geopolitical conditions will challenge us more than ever in 2025. Nevertheless, our goal is to further strengthen our brand globally and to exploit market potential. We will do this in line with demand in the individual regions in order to remain true to our principle of value-based sales in the future,” Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG said.
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