Budweiser, owned by Anheuser-Busch InBev, has promised to award a large quantity of beer to FIFA World Cup champions Argentina.
On Sunday, Argentina captain Lionel Messi led the team to victory against France, marking its third World Cup win ever since the tournament began.
While a beer ban was imposed two days before the World Cup began, Budweiser promised “the ultimate championship celebration” for the World Cup winner, promoting its campaign using #BringHomeTheBud on social media.
“Bring Home The Bud” is currently the beer brand’s largest ever global campaign.
Since the launch of the campaign, Budweiser posted several images of red shipping containers on Twitter, tagging cities such as Córdoba, Argentina; Rio de Janeiro, Brazil and New York.
“The celebration kicked off after the official watch party in Buenos Aires, with the opening of the #BringHomeTheBud crates,” the company said in a statement released on Monday.
The victory celebration will continue on Thursday, at Fan Fest locations in Buenos Aires and in the cities of Rosario.
Rosario was Messi’s town until he left at age 13 to join FC Barcelona’s youth academy La Masia, and Córdoba.
“These celebrations will feature musical performances, surprises in the red Budweiser crates to be revealed for fans at the party, partner activations and access to exclusive collectible merchandise to commemorate Argentina’s win,” the company said.
The US brand will also screen the music video for “The World Is Yours to Take” featuring rapper Lil Baby. The music video was shot at the World Cup, and reportedly includes footage of Argentina lifting the trophy.
“We brought the BUDS,” tweeted Budweiser Argentina Sunday.
It has been a FIFA World Cup partner since 1986. The beer brand was reportedly paid $75 million for its sponsorship this year.
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