Edelman announces new Middle East CEO

The company recently made a round of redundancies at its offices in Dubai
Edelman announces new Middle East CEO
Omar Qirem, a previous director of Edelman Saudi Arabia, will join the firm as its new CEO based in Dubai.
By Bernd Debusmann Jr
Mon 02 Jul 2018 10:11 AM

PR firm Edelman Middle East has announced that Omar Qirem, a previous director of Edelman Saudi Arabia, will join the firm as its new CEO based in Dubai.

Qirem will report to Carol Potter, the president and CEO of Edelman EMEA.

Born and raised in Saudi Arabia, Qirem has previous communications in the British government and business firms, including a tenure working with government and private sector clients in the UAE and Saudi Arabia as director of Edelman Saudi Arabia between 2012 and 2016.

“Omar returns to Edelman with a raft of experience leading and executing strategic communications programmes across multiple sectors and markets,” she said. “He brings clients and teams in the UAE deep market knowledge and expertise, as well as a strong understanding of government and public policy engagement.”

More recently, Qirem worked as Director of Communications for Saudi family business Abdul Latif Jameel, where he was responsible for international communications.

“Having grown up in Saudi Arabia and lived in the United Arab Emirates for a number of years, I feel very passionate about the Middle East,” he said.

“It is clear the whole region is transforming, and Edelman, with its current team, regional experience, global network, deep sector capabilities and local expertise, is well-placed to help clients succeed. I really look forward to starting in the near future,” he added.

Last week, the Dubai-based Edelman DABO announced that a number of its Dubai-based staff had been made redundant as part of what Edelman Middle East managing director called “restructuring” designed to ensure that the company has “the right organisational structure in place at the right levels to drive our business…into 2019 and beyond.”

While the company did not confirm the number of redundancies, Gulf News, citing people familiar with the move, reported that at least 15 had been let go.

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