More than just your run-of-the-mill holiday, a cruise combines all the ingredients for adventure with the comforts of home. It’s no wonder this segment of the global travel industry is charging at full speed. It is one of the most significant contributors to the post-pandemic travel recovery, with a projected 10.4 percent growth from 2022 to 2031.
That said, COVID-19 marked a substantial shift in the cruise industry, with the pause sending operators and brands back to the drawing board, where they created more sustainable and personalised travel experiences for 2023.
As the world embraces a new type of travel, here in Ras Al Khaimah, we are working in partnership with RAK Ports on several projects to further develop the Emirate’s offering. A rigorous revamp has seen investment in state-of-the-art facilities, including transforming Ras Al Khaimah’s old ferry terminal into an efficient and modern boutique cruise passenger terminal.
The strategy paid off in the long run, with the 2022-2023 season seeing six calls by four luxury cruises such as Azamara Quest (one of the world’s largest in the world), the super mega-yacht The World (Residences at Sea) and more. For the upcoming 2023-2024 season, 14 luxury cruise calls have been lined up, and we’re set to welcome 20 more during 2025-2026 and more.
Today’s luxury sea tour segment epitomises a paradigm shift reflecting several emerging trends. We’re seeing luxury travel begin to fade and be replaced by more curated, authentic experiences. Post-pandemic, well-heeled travellers are pursuing a ‘conscious comeback’ to travel – seeking to visit places that resonate with their purpose, be it sustainable living, giving back to a local community, or being amongst nature, culture, and history.
A significant demographic of traveller is emerging as a driving force for the cruise industry’s status as one of the fastest-growing tourism sectors, with the younger GenZ and Millennial generations being the most enthusiastic about planning an international voyage. These younger travellers are setting new trends as they place diverse food scenes, purposeful experiences and outdoor adventures above material ‘things’.
But the resurgence in cruise travel isn’t only booming amongst the ‘TikTok Generation’, its also appealing to those seeking multi-generational travel. Cruise destinations that offer ‘something for everyone’ are growing in demand as travellers look for multi-activity adventure vacations that allow for a more inclusive whole-family experience that caters for a diverse range of interests and needs.
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