The UAE has entered the list of top ten countries in the Global Soft Power Index – first time in its history. The Index is compiled by research and analysis firm Brand Finance.
The Gulf country, which was ranked 15 last year, rose to occupy the 10th slot this year.
The UAE is the only Arab and Middle Eastern country to enter the top ten list.
The Global Soft Power Index was announced during the annual Global Soft Power Summit in London on Thursday, attended by a galaxy of global leaders including former British Prime Minister Boris Johnson and former Swedish Prime Minister Stefan Löfven.
The UAE has made remarkable progress in all major and sub-indicators, which reflects the distinguished position the country has reached, making it one of the most advanced countries in the world in terms of positive impact and good reputation.
Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, praised the UAE’s recent position among the top ten global soft powers.
“This indicates the accuracy of the country’s development methodology and its influential economic, developmental and media role on the international arena,” Al Maktoum said.
Brand Finance prepared the Global Soft Power Index through a survey that included more than 110,000 people to evaluate 121 countries.
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