Arabian Business proudly presents its 30 Under 40 List, celebrating those who are redefining the business landscape. This list honours exceptional leaders who embody entrepreneurial spirit and forward-thinking strategies, reshaping industries with their vision.
The 30 Under 40 List brings together a diverse group of trailblazers from sectors such as technology, finance, retail, healthcare, and sustainability. United by their commitment to excellence, these individuals are at the forefront of transformative initiatives, pushing boundaries and challenging the status quo.
Their achievements range from launching groundbreaking start-ups and implementing disruptive technologies to pioneering sustainable practices and leveraging data-driven strategies. Beyond their professional successes, these young leaders showcase resilience, determination, and adaptability, navigating challenges and seizing new opportunities.
These remarkable individuals inspire and motivate, building bridges across generations and fostering a collaborative, inclusive environment. Congratulations to all honourees; your extraordinary talents are shaping the future of the region.
| 30 Under 40 | 30 Under 40 |
|---|---|
| 01. Mohammad A. Baker | 16. Maria Pavani |
| 02. Mona Kattan | 17. Alia Abdel-Razeq |
| 03. Nora Al Matrooshi | 18. Eman Al Shorafa |
| 04. Riyad Mahrez | 19. Chaker Khazaal |
| 05. Sarah bint Yousif Al Amiri | 20. Erika Doyle |
| 06. Talal Moafaq Al Gaddah | 21. Noor Taher |
| 07. Rashid Alabbar | 22. Anas Bukhash |
| 08. Amira Sajwani | 23. Amy Roko |
| 09. Rami Shaar | 24. Mazen Kanaan |
| 10. Kevin Chalhoub | 25. Sophia Sacoor |
| 11. Abdullah Al Othman | 26. Maged Marie |
| 12. Obaid Al-Safi | 27. Nadine Mezher |
| 13. Dania Alshowaikh | 28. Mohanad AlHattab |
| 14. Paolo Petrocelli | 29. Jad Hobeika |
| 15. Noor Naim | 30. Spencer Metzger |
Name: Mohammad A. Baker
Rank: 01
Designation: Deputy Chairman and CEO
Company: GMG
Industry: Retail
The UAE is a land of pioneers and visionaries, continuously shaping the future. Among these trailblazers is Abdulaziz Hassan Ali Baker, who in the late 60s, established a food business to cater to the growing expatriate population. His foresight gave birth to GMG, a retail titan now flourishing across sectors such as sports, everyday goods, health and beauty, properties, and logistics.
The driving force behind the continuing success and expansion of the brand is Mohammad A. Baker. Mohammad credits his success to his father’s guidance and the company’s ability to withstand challenges while adapting to changing times.
Mohammad has nurtured GMG’s growth beyond the borders of the UAE, establishing operations across the Middle East, North Africa, and Asia. The company has introduced more than 120 brands into these diverse markets. GMG is fundamentally a growth company with long-term global ambitions, setting a purpose-centric vision to inspire people to win in ways that make the world better.
Under Mohammad’s leadership
Under his leadership, GMG has expanded its footprint by establishing offices in key regions, such as Asia and North Africa, to improve customer service and expand its brands. The company’s diverse portfolio spans five key verticals: GMG Sports, GMG Everyday Goods, GMG Health and Beauty, GMG Properties, and GMG Logistics.
One of GMG’s most successful ventures is Sun & Sand Sports (SSS), launched in 1979. The company’s retail partnerships with brands such as Nike, Columbia, Converse, Timberland, and Vans have been the cornerstone of its success. GMG has also expanded SSS to Singapore, and plans to open 100 stores across Southeast Asia by 2025.
In the food retail segment, GMG holds exclusive rights to expand well-known supermarket brands across most of the Middle East, including Géant, Franprix, Monoprix, and monop. The recent acquisition of aswaaq added 22 supermarkets to the group’s rapidly growing retail network.
GMG’s journey of innovation and excellence goes beyond retail. The company’s Everyday Goods division includes food manufacturing capabilities, food retail, and the food distribution arm.
As a major food manufacturer, GMG’s farm-to-fork strategy aligns with the UAE’s food security strategy. The company’s commitment to sustainability and local communities is reflected in its goal to source 30 percent of fresh food locally and its efforts to support the UAE’s National Food Security Strategy 2051.
As GMG continues to evolve, Mohammad A. Baker remains focused on inspiring people to lead better lives. With plans to double GMG’s global workforce by 2025, the company is committed to investing in and nurturing its talent. GMG’s mission is not just to be successful but to make the world better, one step at a time, by setting new standards, challenging the status quo, and shaping a better future.
Name: Mona Kattan
Rank: 02
Designation: Founder
Company: Kayali
Industry: Retail
Mona Kattan, founder of Kayali, has significantly impacted the beauty industry with her luxury fragrance brand. Co-founding Huda Beauty in 2013 with her sister, Kattan’s entrepreneurial journey continued with Kayali in 2018. The brand, known for its unique, high-quality fragrances, quickly gained global recognition.
Mona’s early years were steeped in a love for beauty and fashion, an interest nurtured by her family’s entrepreneurial spirit. Relocating to Dubai during her teenage years, she pursued higher education, earning a degree in Finance. While her academic background provided the foundational skills for the business world, her true calling was beauty.
As the co-founder and Global President of Huda Beauty, Mona was instrumental in its meteoric rise, overseeing operations, brand strategy, and product development, cementing its international acclaim. Kayali, meaning “my imagination” in Arabic, was born from her passion for perfumes and her dream to craft unique fragrances that encapsulate Middle Eastern perfumery. Kayali’s debut collection featured scents designed for layering, enabling consumers to create their bespoke fragrances.
With over 3 million Instagram followers, Mona’s feed infuses professional insights with personal moments, inspiring many. Beyond her business ventures, she is a committed philanthropist, actively participating in various charitable initiatives related to education, women’s empowerment, and global humanitarian efforts.
Name: Nora Al Matrooshi
Rank: 03
Designation: Astronaut
Company: Mohammed bin Rashid Space Centre
Industry: Science
Nora Al Matrooshi, born in 1993, is an Emirati astronaut celebrated for her achievements in advancing the UAE’s space exploration. Selected as the UAE’s first female astronaut in 2021, Al Matrooshi has become a role model, particularly for women in the Middle East. Her selection came after a rigorous process by the Mohammed bin Rashid Space Centre, where she stood out for her exceptional skills and passion for space exploration.
Known for her engineering expertise and leadership, Al Matrooshi advocates for STEM (Science, Technology, Engineering, and Mathematics) education, encouraging young Emiratis to pursue careers in these fields. Her role as an astronaut embodies the UAE’s commitment to advancing its space capabilities and fostering a new generation of scientists and engineers.
Al Matrooshi holds a Bachelor’s degree in Mechanical Engineering from the United Arab Emirates University. Before her selection as an astronaut, she worked as an engineer at the National Petroleum Construction Company, honing her technical and problem-solving skills. Her background in engineering and passion for space exploration equipped her with the expertise needed for her role as an astronaut.
In addition to her work at the MBRSC, Al Matrooshi has undertaken extensive training, including participation in NASA’s Artemis programme, which aims to return humans to the Moon and lay the groundwork for future Mars missions. Her involvement in such high-profile projects underscores her capabilities and the UAE’s ambitions in the global space arena.
Nora Al Matrooshi’s journey from an engineer to the UAE’s first female astronaut highlights her exceptional talent, determination, and the groundbreaking nature of her achievements. Known for her contributions to space exploration and her advocacy for STEM education, Al Matrooshi continues to inspire and lead.
Name: Riyad Mahrez
Rank: 04
Designation: Footballer
Company: Al-Ahli
Industry: Sport
Riyad Mahrez, born on February 21, 1991, in Sarcelles, France, is a professional footballer celebrated for his exceptional skills and remarkable journey to stardom. Currently playing for Al-Ahli in the Saudi Pro League and a key player for the Algerian national team, Mahrez began his career at AAS Sarcelles. His breakthrough came with Leicester City in 2014, helping them gain promotion to the Premier League.
Mahrez is best known for the role that he played in Leicester City’s 2015-2016 Premier League title win, earning him the PFA Players’ Player of the Year. In 2018, he joined Manchester City, where he continued to excel, winning multiple domestic titles. His contributions on the field were instrumental in City’s success, showcasing his consistency and calibre as a top-tier footballer.
With over 12 million followers on Instagram, Mahrez remains a significant figure both on and off the pitch, inspiring fans worldwide.
Mahrez’s choice to represent Algeria, honouring his heritage, and leading the national team to victory in the 2019 Africa Cup of Nations highlights his dedication and influence in football.
Known for his football skills and ability to perform in crucial moments, Mahrez continues to be an influential figure in football, inspiring millions of fans around the globe with his journey and achievements.
Name: Sarah bint Yousif Al Amiri
Rank: 05
Designation: Chairperson
Company: UAE Space Agency
Industry: Science
Sarah bint Yousif Al Amiri, the UAE Minister of State for Public Education and Advanced Technology, has advanced the UAE’s technological and educational landscape. Born in 1987, her rise began with her contributions to the UAE’s space programme, notably as Deputy Project Manager of the Emirates Mars Mission. The mission’s success in 2021 showcased the UAE’s space capabilities.
In recognition of her work, Al Amiri was appointed Minister of State for Advanced Sciences in 2017, before taking on her current role. She is known for her efforts to integrate advanced technologies into public education and for promoting STEM (Science, Technology, Engineering, and Mathematics) fields among Emirati youth. Her vision is to foster a generation equipped with the skills necessary for the Fourth Industrial Revolution, positioning the UAE as a leader in innovation and technology.
Al Amiri’s background is rooted in her solid educational foundation and professional achievements. She holds a Bachelor’s and a Master’s degree in Computer Engineering from the American University of Sharjah. Her early career involved working at the Mohammed bin Rashid Space Centre, where she played a key role in developing the UAE’s space initiatives.
In addition to her ministerial duties, Al Amiri chairs the UAE Space Agency and is the President of the UAE Council of Scientists.
Name: Talal Moafaq Al Gaddah
Rank: 06
Designation: CEO
Company: MAG Lifestyle Development
Industry: Real Estate
Talal Moafaq Al Gaddah is known for his impactful contributions and innovative vision in the real estate sector. As the Founder and CEO of Keturah and the CEO of MAG Lifestyle Development, Al Gaddah has orchestrated a series of projects that have reshaped the UAE’s skyline. With a portfolio exceeding $5 billion, 14 complete projects and seven in progress, his commitment to excellence and community development is unmistakable.
MAG Lifestyle Development, under Al Gaddah’s leadership, has become a cornerstone of the UAE’s real estate market, delivering top-tier residential and commercial properties. The company’s diverse range of projects, from iconic residential towers to comprehensive mixed-use developments, have significantly contributed to the UAE’s urban evolution.
In 2022, Al Gaddah launched the Keturah brand, introducing a novel concept that blends luxury with wellness principles. His forward-thinking vision promotes a lifestyle anchored in innovation, quality, and well-being, marking a key shift in the industry towards sustainable and enriching living environments.
The Keturah brand made its debut at The Ritz-Carlton Residences, Dubai, Creekside, part of the Keturah Resort. The development was a trailblazer, being the first in the region to actively pursue a WELL Health-Safety Rating certification, thus setting new standards for health and safety in luxury real estate. Following this, Keturah Reserve was unveiled, featuring the Middle East’s first ‘Bio Living’ concept, which immerses residents in landscaped nature, significantly enhancing their physical, mental, and emotional well-being.
Keturah stands at the intersection of luxury and well-being, offering unparalleled living experiences. Each project, from the distinguished Keturah Resort to the pioneering Keturah Reserve, establishes new benchmarks for luxury living, not only in the UAE but on a global scale.
Al Gaddah’s ability to anticipate and adapt to evolving trends have firmly positioned him as a leader in the real estate industry. By merging luxury with sustainability and wellness, he has crafted a new standard for future developments, driving a vision where innovation and sustainability effortlessly converge.
Name: Rashid Alabbar
Rank: 07
Designation: Co-founder
Company: Alabbar Enterprises
Industry: E-Commerce
Rashid Alabbar began his career in the UAE’s banking sector, with tenures at HSBC and Standard Chartered Bank. However, his entrepreneurial spirit led him to launch three innovative companies between 2012 and 2013, marking his transition from finance to business leadership.
In January 2012, Alabbar co-founded Alabbar Enterprises, a dynamic parent company overseeing various retail and franchise operations across the Middle East. The company’s portfolio includes high-end cafes and restaurants such as Angelina and Karak House, as well as food truck concepts and luxury furniture brands like Ethan Allen.
Expanding his entrepreneurial drive into the digital world, Alabbar launched Symphony Technology in June 2012. Based in the UAE with branches in Malaysia and the US, Symphony Technology aims to introduce disruptive technologies to the MENA region, Malaysia, and other Asian markets. By leveraging innovations from global hubs like Silicon Valley, Alabbar is determined to establish Dubai and the surrounding region as a leading technology hub.
In August 2013, Alabbar co-founded Sivvi.com, an e-commerce platform that offers apparel, accessories, beauty products, furniture, and more from over 2,000 international brands. Powered by noon, Sivvi.com delivers top-tier brands to customers across Saudi Arabia and the UAE.
Alabbar’s academic achievements are equally noteworthy. He holds a Bachelor of Business Administration and a Master of Science in Accounting and Finance from the University of San Diego, US.
Name: Amira Sajwani
Rank: 08
Designation: Founder and CEO
Company: PRYPCO
Industry: Real Estate
Amira Sajwani is the founder and CEO of prop-tech start-up, PRYPCO and the Managing Director of Sales and Development at DAMAC Properties, as well as the co-founder of Amali Properties.
As the founder and CEO of PRYPCO, Amira has created a platform that empowers the real estate ecosystem with the knowledge and information necessary for property ownership and management in the UAE. PRYPCO’s prop-tech solutions enhance transparency, security, and ease of transactions, transforming the way people engage with real estate.
In her role at DAMAC Properties, Amira oversees the development of properties, ensuring that every aspect—from design and construction to sales, marketing, and analytics—maximises product value. Her responsibilities also include managing DAMAC’s network of direct and independent sales agents, both locally and internationally, and developing programmes that empower these agents to sell more effectively.
Her approach has transformed DAMAC’s sales vertical, activating channel partners, launching agent portals, and introducing in-demand products that keep DAMAC ahead of the curve in the competitive MENA real estate market.
In 2023, Amira, along with her brother Ali Sajwani, launched “Amali,” a venture that offers concept luxury villas with a high degree of customisability. Each villa, curated by hand-picked international designers and architects, is a unique masterpiece, ensuring no two residences are alike.
Name: Rami Shaar
Rank: 09
Designation: Co-founder
Company: Washmen
Industry: Services
Rami Shaar is known for revolutionising the UAE’s laundry and dry-cleaning industry. Shaar’s career began in the financial sector, starting as an Investment Banking Analyst at Morgan Stanley in 2010. In 2013, he transitioned to Swicorp as a Private Equity Analyst. His career took a turn when he joined Uber in 2014 as an Operations & Logistics Manager.
In 2015, Shaar co-founded Washmen, a digital laundry and dry-cleaning service, alongside Jad Halaoui. Initially adopting an asset-light model, Washmen connected customers with logistics partners and existing laundromats. However, in 2019, the company took a significant leap by launching its own 30,000-square-foot facility, thereby fully owning the supply chain.
Today, Washmen has become a household name in Dubai and Abu Dhabi. By integrating technology with top-notch customer service, Washmen has redefined convenience and quality for its users. The service allows users to order laundry and dry-cleaning services through a mobile app, available on both Android and iOS platforms. Customers can select pick-up and drop-off times, with a standard turnaround time of 48 hours.
Shaar’s academic background includes a Bachelor of Commerce in Finance from Concordia University, complemented by studies at the University of Toronto, the American International School in Riyadh, and Jeddah Prep. His diverse education and work experience have equipped him with a foundation in finance, operations, and logistics.
Name: Kevin Chalhoub
Rank: 10
Designation: Founder and CEO
Company: EV Lab
Industry: Mobility
Kevin Chalhoub is leading a movement towards a sustainable future in the Middle East and beyond. As the founder and CEO of EV Lab, Chalhoub developed the first multi-brand electric vehicle (EV) platform in the Middle East, reshaping transportation with a vision for a cleaner future. He holds a Bachelor’s degree in Civil and Environmental Engineering from Imperial College London and a Master’s in Atmosphere and Clean Energy from Stanford University. His career includes roles at Bain & Company and NEXTracker.
In 2020, Chalhoub launched EV Lab to accelerate electric mobility adoption in the region. EV Lab offers a wide range of electric vehicles and educates the community on sustainable transportation. The platform’s Retail as a Service (RaaS) model allows customers to test drive, rent, lease, or purchase EVs in a brand-agnostic environment. A key milestone was the opening of the Electric Mobility Experience Centre at the Dubai World Trade Centre. Supported by the UAE’s leadership in energy transition, the facility showcases electric vehicles, micro-mobility options, and charging solutions, including electric yachts and boats.
EV Lab also hosts events, workshops, and discussions to foster innovation in sustainable transportation. The centre serves as a hub for collaboration among EV companies and specialists. EV Lab’s app facilitates renting, leasing, buying, and selling used electric vehicles, making sustainable mobility more accessible. Partnerships with industry stakeholders, such as Rimac Automobili, highlight EV Lab’s commitment to cutting-edge EVs.
Name: Abdullah Al Othman
Rank: 11
Designation: Founder and Chairman
Company: Geidea
Industry: Financial Technology
Abdullah Al Othman, one of Saudi Arabia’s youngest and most dynamic entrepreneurs, is the mastermind behind Geidea, a leading payment service provider known for its digital payment solutions. As the driving force of Geidea, Al Othman has championed a vision of making affordable, accessible, and customer-centric payment solutions available to everyone.
Al Othman embarked on his professional journey in real estate in 2008. However, his passion for digital innovation led him to invest in Geidea in 2011, marking his entry into the fintech sector. Under his leadership, Geidea has grown to become a fully licensed fintech powerhouse in Saudi Arabia.
Al Othman is also an active member of the Business Entrepreneurs in the Chamber of Commerce, an organisation dedicated to fostering commercial solidarity and protecting business interests. His reputation as a fintech pioneer is further solidified by his participation in numerous international conferences, including Fintech Connect, Mifintech, Seamless, Trustech, L39, and Money2020, where he shares his insights and drives discussions on the future of digital payments.
In 2019, Al Othman founded AO Holding, a family investment house that focuses on emerging technologies and innovative business ventures across Saudi Arabia. Through AO Holding, he supports forward-thinking projects that promise significant advancements and positive changes.
Name: Obaid Al-Safi
Rank: 12
Designation: Artist
Industry: Art
Obaid Al-Safi, born in 1991 in Wadi ad-Dawasir and now based in Riyadh, Saudi Arabia, is an artist who blends new media installations, video, and data-driven projects to explore the unseen facets of life. With a background in computer science, Al-Safi takes a systematic approach to his creative process, investigating the profound impacts of data on our physical reality, visible environment, and collective memory.
Graduating with a Bachelor’s degree in Computer Science from Satam bin Abdulaziz University in 2014, Al-Safi spent three years teaching Computer Science at Al Maarefa Colleges for Medical and Technical Sciences in Riyadh while simultaneously pursuing a career as a multimedia artist. His scientific training informs his precise and methodical approach to art, resulting in works that are as intellectually stimulating as they are visually arresting.
Al-Safi’s artistic practice is rooted in his deep understanding of artificial intelligence and software. He uses these tools to create artworks that make the invisible processes of data visible, drawing attention to the way data shapes our world. His works often incorporate elements of photography, poetry, and Arabic literature, demonstrating a rich intertextuality.
Obaid Al-Safi is not just an artist – he is a digital alchemist, turning the intangible into the tangible. His work stands at the intersection of art and technology, pushing the boundaries of both fields and offering a fresh perspective on the future of data and its impact on our lives.
Name: Dania Alshowaikh
Rank: 13
Designation: Co-founder and Chief Commercial Officer
Company: Daleel
Industry: Finance
Dania Alshowaikh is the co-founder and Chief Commercial Officer of Daleel, a financial marketplace aimed at enhancing financial well-being and inclusion across the region. Driven by her passion for making finance accessible and comprehensible for the everyday person, she has made significant strides in the ever-evolving industry.
In her career, Dania has played key roles in helping businesses scale their operations across the MENA region. As the marketing lead at Tarabut Gateway, she forged a close-knit collaboration with the FinTech ecosystem, fostering an environment ripe for innovation.
Her influence extends further through her active participation in several MENA working groups dedicated to empowering the next generation of financial services.
Since its launch in 2022, Daleel has formed a number of partnerships with key financial institutions that range from the National Bank of Bahrain to Rain, a crypto asset trading platform, headquartered in Bahrain. Daleel is also home to over 14,000 members, and has just launched Daleel 2.0, which includes a revamped app experience, while staying true to the brand’s core mission of making finance simple and accessible to all.
Dania’s expertise is well-founded, boasting certifications in inbound marketing and digital transformation from MIT, an MSc in Strategic Marketing with Honours from Imperial College London, and a BA in Media Studies and Business from the University of Newcastle.
Name: Paolo Petrocelli
Rank: 14
Designation: Head
Company: Dubai Opera
Industry: Entertainment
As the Head of Dubai Opera, Paolo Petrocelli is making a significant mark on the cultural fabric of the UAE. His leadership is characterised by a blend of cultural enrichment and community engagement, positioning Dubai Opera as a central hub for artistic excellence and social cohesion.
Petrocelli’s approach is multifaceted. By curating a diverse array of cultural events that celebrate global talent and heritage, he fosters an environment of inclusivity and appreciation for different cultures among residents and visitors alike. His vision extends beyond mere entertainment – it’s about creating a platform for cultural exchange and enrichment that benefits the entire community.
Education is a cornerstone of Petrocelli’s mission. He has implemented a range of outreach programs designed to make the arts accessible to all, promoting local talent development and arts education. These initiatives ensure that Dubai Opera’s impact extends well beyond its walls, nurturing the next generation of artists and fostering a deeper appreciation for the arts within the community.
Under Petrocelli’s stewardship, Dubai Opera has become more than just a venue for world-class performances. It is a hub for cultural exchange. A hot spot for social gatherings, a place for shared experiences and mutual appreciation of diverse artistic expressions. His dedication to bridging cultures and nurturing local talent emphasises his role as a catalyst for positive change in the UAE’s cultural landscape.
Name: Noor Naim
Rank: 15
Designation: Influencer
Industry: Entertainment
Noor Naim, widely recognised as “Noor Stars,” is a prominent Iraqi influencer, YouTuber, and social media personality. Born on June 21, 1997, in Baghdad, Noor’s rise began in 2014 with her YouTube channel, which quickly attracted a significant following. Her content, a mix of beauty tutorials, comedic skits, lifestyle vlogs, and social commentary, resonates widely due to her engaging personality and storytelling skills.
By 2024, Noor Stars had over 21 million YouTube subscribers, making her one of the Arab world’s most subscribed YouTubers. She also has over 15 million Instagram followers, showcasing her wide-reaching influence.
Noor’s experiences, having moved from Iraq to Syria and then to Turkey, have deeply influenced her perspective and content. Despite the challenges, she pursued her passion for content creation, using her platform to inspire and entertain her followers.
Noor’s dedication and hard work have led to numerous brand collaborations, including Sunsilk, M·A·C Cosmetics, Ole Henriksen Middle East, and SHEGLAM. Her 2022 collaboration with SHEGLAM involved working closely with the brand to launch a limited-edition Liquid Blush & Highlighter Kit, reflecting her personal style and preferences.
Her journey from a young girl in Baghdad to a leading social media personality is a testament to her resilience, creativity, and ability to connect with people across different cultures.
Name: Maria Pavani
Rank: 16
Designation: Founder
Company: Tres Marias Coffee Company
Industry: Food and Beverage
Maria Pavani, the powerhouse behind Tres Marias Coffee Company, has quickly become a key player in the speciality coffee sector. After moving to Dubai in 2013 to work as a barista, Pavani founded Tres Marias in 2019. Her brand is now recognised for its commitment to quality, ethical consumption, innovation, and sustainability.
Under Pavani’s leadership, Tres Marias has formed exclusive partnerships with Costa Coffee, supplying plant-based milk to all 150 of their UAE branches, as well as locations in Saudi Arabia and Kuwait. The brand is also available in Al Maya Supermarkets and Zoom convenience stores across the UAE.
Pavani’s journey with Tres Marias began with a deep passion for coffee and a vision to transform that passion into a successful venture. She aimed to contribute to the speciality coffee sector by creating high-quality, innovative coffee products. As consumer preferences shifted towards milk alternatives, Pavani adapted her vision to ensure that these consumers could still enjoy exceptional coffee. Tres Marias now focuses on delivering both outstanding coffee and plant-based milk options, catering to evolving lifestyle choices.
Pavani sees Tres Marias as more than just a coffee company; she envisions it as a platform for positive social change. The brand actively promotes plant-based alternatives and their benefits through social media, pop-up events, and community initiatives, aiming to raise awareness and inspire the younger generation.
Name: Alia Abdel-Razeq
Rank: 17
Designation: Chief Operating Officer
Company: CellSave Arabia
Industry: Healthcare
Alia Abdel-Razeq, a leader in stem cell banking in the Middle East, is the Chief Operating Officer of CellSave Arabia, the region’s first stem cell facility. With a background in chemical and pharmaceutical engineering and extensive healthcare management experience, Abdel-Razeq has navigated the male-dominated industry with resilience.
Her rise to prominence is marked by her risk-taking nature and unwavering focus, driving her to push the boundaries of what is possible. At CellSave Arabia, she has developed a comprehensive range of services, including cord blood and tissue processing and storage for newborns, adult stem cell banking, and stem cell therapy services aimed at treating a variety of medical conditions, including autoimmune disorders, heart disease, and neurological disorders.
Driven by a vision for the future of stem cell banking in the Middle East, Abdel-Razeq believes that stem cell technology and regenerative medicine have the potential to transform healthcare by providing personalised, targeted treatments tailored to each patient’s specific needs. Her passion for integrating cutting-edge medical technology into the field has consistently driven her efforts to innovate and expand the industry’s possibilities.
Abdel-Razeq’s dedication and perseverance have earned her respect and admiration, both within and outside the healthcare sector. Her commitment to expanding CellSave Arabia’s capabilities and services and forging new partnerships with healthcare providers and researchers in the region highlights her belief in the power of stem cell technology.
Name: Eman Al Shorafa
Rank: 18
Designation: Founder and CEO
Company: WEVIN Investments
Industry: Investment
Eman Al Shorafa, a trailblazer among Emirati female executives, has made significant strides in both the healthcare and investment sector. After earning her Bachelor’s degree in Marketing and Business Administration from Zayed University in 2009, Al Shorafa began her career at United Eastern Medical Services (UEMedical) in Marketing and Executive Administration. Her ascent in the healthcare sector was marked by her tenure at Danat Al Emarat for Women & Children, where she served as the Chief Protocol Officer from October 2015, and subsequently, the Chief Operating Officer from 2019 to 2022.
During her time as COO, Al Shorafa managed a team of 200 employees across various departments, including the call centre, VIP services, biomedical engineering, catering, hospitality services, and patient relations.
In 2023, Al Shorafa transitioned to the investment sector, founding WEVIN Investments – a privately owned company that seeks business opportunities across diverse sectors, including security, technology, and education, both locally and regionally. WEVIN Investments’ scope includes project management, retail, business management consultancy, and information technology. The firm also includes WEVIN Consultancy, which offers a wide range of services such as strategy consulting, operations consulting, and HR consulting.
Al Shorafa’s entrepreneurial spirit is further exemplified by her role as a board member at United Eastern Group (UEG) and her co-founding of three businesses: Mon Café, Mon Bebe, and Rohr Chocolats, a Swiss chocolate brand.
Name: Chaker Khazaal
Rank: 19
Designation: Author
Industry: Entertainment
Chaker Khazaal, an author, speaker, and humanitarian, is known for his impactful storytelling and advocacy for refugees. Born in a Palestinian refugee camp in Beirut in 1987, Khazaal’s early life was marked by the challenges of displacement, shaping his perspective and inspiring his later work.
Khazaal’s rise to prominence began with his debut novel, “Confessions of a War Child,” published in 2013. The book, blending fiction with real-life experiences, garnered critical acclaim and highlighted the plight of refugees. His ability to weave compelling narratives that humanise the refugee experience has made him a standout figure in contemporary literature.
With over 100,000 Instagram followers, Khazaal uses social media to engage with readers, share insights about his work, and raise awareness about humanitarian issues. His influence extends beyond writing, frequently speaking at international conferences and advocating for refugee rights.
After spending his early years in Lebanon, Khazaal moved to Canada, where he pursued higher education. He graduated from York University in Toronto with a degree in International Development Studies, which further fuelled his passion for humanitarian work. His academic background, combined with personal experiences, enriches his writing and advocacy efforts.
Name: Erika Doyle
Rank: 20
Designation: Founder
Company: Drink Dry
Industry: Food and Beverage
Erika Doyle, founder of Drink Dry Store, has spearheaded the non-alcoholic beverage industry in the Middle East. Launched in Dubai in 2020, the store offers a curated selection of high-quality, alcohol-free drinks, meeting the growing demand for healthier options.
Doyle’s entrepreneurial journey began with her keen observation of a gap in the market for premium non-alcoholic beverages in the region. Recognising the demand for healthier and inclusive drinking options, she established Drink Dry Store, which quickly gained traction. Known for her meticulous attention to detail and commitment to excellence, Doyle has positioned Drink Dry Store as a trusted name in the industry.
Supplying over 50 restaurants and hotels across the UAE, Drink Dry Store integrates premium non-alcoholic options into their beverage menus.
Erika Doyle’s achievements extend beyond her business acumen. She has been instrumental in changing perceptions around non-alcoholic drinks, advocating for their inclusion in various dining and social experiences.
As of 2024, Erika Doyle continues to expand Drink Dry Store, exploring new markets and introducing innovative products. Her entrepreneurial spirit and dedication to promoting a healthier lifestyle have made her a notable figure in the industry, inspiring many to embrace the possibilities of non-alcoholic beverages.
Name: Noor Taher
Rank: 21
Designation: Actress
Industry: Entertainment
Noor Taher, a Jordanian actress, dancer, model, and social media influencer, has taken the Arab world by storm. Born on November 2, 1999, in Amman, Jordan, Taher’s rise to fame is a story of talent, perseverance, and an unwavering dedication to her craft.
Taher burst onto the scene with her unforgettable performance in Netflix’s 2021 original series Arabic, “AlRawabi School for Girls.” Playing Layan, the charismatic leader of a bullying clique, Taher delivered a performance that was both nuanced and powerful. The New Yorker lauded her for bringing “soul and depth” to a character that evolved from detestable to sympathetic over the course of the series. The role not only showcased her acting prowess, but positioned her as a significant talent in the entertainment industry.
Growing up on film sets in Jordan, Taher was no stranger to the world of acting. Her performing arts teacher, who also worked as a casting agent, saw her potential early on. By the age of six, she was appearing in films such as Rowan Joffe’s “The Shooting of Thomas Hurndall” and Cyrus Nowrasteh’s “The Stoning of Soraya M”.
Despite her early success, Taher took a break from acting to focus on her studies. After graduating from high school, she returned to the screen in the 2019 thriller “Infidel,” reuniting with director Cyrus Nowrasteh.
In March 2022, Taher revealed on Instagram that she had been dealing with epilepsy, which led to a sudden seizure and brain surgery. Using her platform to raise awareness, she spoke candidly about the pain and recovery process, inspiring many of her followers. Years later, she continues to leverage her social reach to educate others about the condition.
With a background in classical ballet and a diverse range of roles under her belt, Taher is set to continue making waves in the industry, making her an icon of contemporary Arab culture.
Name: Anas Bukhash
Rank: 22
Designation: Founder
Company: Bukhash Brothers
Industry: Media
Anas Bukhash, an Emirati entrepreneur, speaker, and social media personality, has significantly impacted the business world. His journey began in the corporate sector before co-founding Ahdaaf Sports Club in 2013, promoting health and fitness in the UAE. He later founded Bukhash Brothers, a consultancy firm specialising in influencer marketing and social media strategy.
Bukhash is widely recognised for his YouTube show, #ABtalks, which he launched in 2019. The show features in-depth interviews with celebrities, entrepreneurs, and thought leaders, exploring their personal and professional journeys. By 2024, #ABtalks had garnered over 2 million subscribers and millions of views, praised for its candid and insightful discussions.
With over 2.5 million Instagram followers, Bukhash shares motivational content, business insights, and glimpses into his personal life, engaging a wide audience. His educational background includes a degree in Mechanical Engineering from Northeastern University, which provided a strong foundation for his problem-solving and analytical skills.
Bukhash’s entrepreneurial spirit and innovative approach have made Bukhash Brothers a leading player in the Middle East’s digital marketing landscape, representing top influencers and brands. His dedication to inspiring others is evident in his content and public speaking engagements.
Name: Amy Roko
Rank: 23
Designation: Influencer
Industry: Entertainment
Amy Roko, a Saudi influencer, comedian, and social media personality, has taken the digital world by storm with her distinctive blend of humour and sharp social commentary. Born in Riyadh, her rise to stardom started in 2014 when she began posting comedic skits on Vine. Her witty and relatable content quickly struck a chord, earning her a dedicated following and propelling her into the limelight.
Roko’s satire navigates the intricacies of everyday situations and societal norms, with a particular focus on culture, gender roles, and the idiosyncrasies of Middle Eastern life. Her choice to wear the niqab both publicly and online has ignited significant discussions about identity and representation, adding depth to her comedic persona. By 2024, Roko had amassed over 1.5 million followers on Instagram, with substantial audiences on Twitter and Snapchat, marking her influence well beyond the Middle East.
Initially charting a course in medicine, Roko’s true passion for comedy and content creation led her to embrace the life of a full-time influencer. Her journey from aspiring medic to celebrated comedian underscores a powerful message of following one’s passion – a theme she consistently imparts to her followers.
As she forges ahead, Roko remains an icon of modern Saudi culture – a true example of the power of humour, the importance of representation, and the impact of staying true to oneself.
Name: Mazen Kanaan
Rank: 24
Designation: Co-founder and CEO
Company: House of Pops
Industry: Food and Beverage
Mazen Kanaan, co-founder and CEO of House of Pops, has transformed the frozen dessert industry with healthy, all-natural popsicles. Launched in 2018, House of Pops uses natural ingredients and sustainable packaging, appealing to health-conscious consumers.
Kanaan’s entrepreneurial journey began with his keen interest in creating a product that combined health benefits with delicious flavours. The brand quickly gained popularity for its commitment to using natural ingredients, free from artificial additives and preservatives.
Kanaan’s focus on environmental responsibility is evident in the company’s use of compostable packaging and dedication to reducing its carbon footprint, aligning with global trends towards sustainability.
House of Pops products are available in numerous retail outlets, cafes, and food service locations across the UAE, including major supermarkets and popular tourist spots such as Dubai Marina and JBR. The brand’s success has been recognised with several awards, including the Gulfood Innovation Award and the Middle East Food Award, highlighting its impact on the food and beverage industry.
Mazen Kanaan’s background in marketing and brand development has driven House of Pops’ success, positioning it as a leader in the industry. His entrepreneurial spirit and innovative approach continue to inspire, offering delicious and healthy treats while promoting sustainability.
Name: Sophia Sacoor
Rank: 25
Designation: Founder
Company: SU1
Industry: Retail
At just 17 years old, Sophia Sacoor is making waves in the world of fashion and philanthropy with her innovative athleisure brand, SU1. Diagnosed with Type 1 Diabetes at the age of eight, Sacoor has turned her personal challenge into a mission to support others facing similar struggles. SU1, inspired by her nickname “Su,” is more than just a clothing line – it is a lifeline for children with Type 1 Diabetes.
SU1’s innovative business model merges fashion with philanthropy, pledging $5 or AED 20 from each sale towards institutions aiding children with Type 1 Diabetes. This approach has already borne fruit, exemplified by a successful partnership with the Al Jalila Foundation in the UAE and a forthcoming pop-up store at Kuala Lumpur’s Sunway Pyramid Mall, set to donate all revenues to Sunway Medical Centre.
The brand resonates with the vibrancy and hope of Generations Z and Alpha, reflecting a “cool” and optimistic vibe through its sportswear designs. SU1’s global outreach strategy ensures that its products are accessible online, allowing supporters from anywhere in the world to contribute to this cause.
SU1 is not just a brand – it’s Sacoor’s statement that fashion can indeed help change the world, one garment at a time. Her vision is to expand SU1’s presence internationally, establishing it as a leading name in both the fashion and philanthropic sectors.
Name: Maged Marie
Rank: 26
Designation: CEO
Company: Magnom Properties
Industry: Strategic Investment
In a rapidly changing industry, Maged Marie, CEO of Magnom Properties, stands out with his significant and lasting impact. At the helm of the real estate arm of Rawabi Holding, Marie is leading a transformative wave in design, sustainability, and technology that is redefining living and working spaces across the Middle East.
With a business legacy spanning 25 years, Marie is carving out a unique niche in the region’s booming real estate market with the Forbes International Tower.
Marie’s entrepreneurial journey began in 2000 with the founding of Magnom Group. A self-made businessman, he has managed over 5,000 workers and employees, steering his ventures to remarkable heights.
In 2020, Marie’s strategic acumen saw him become the partner and representative for Lürssen Group, the world’s largest German designer and constructor of luxury yachts and naval ships. This collaboration has significantly bolstered Egypt’s maritime industry, culminating in the founding of NVL Egypt, with Marie at the helm as CEO.
Bridging continents and industries
As the agent for Jan De Nul in Egypt, a global leader in dredging, Marie has been pivotal in the Interconnector project, aimed at establishing an electrical connection between Egypt and Europe. Under his leadership, Jan De Nul signed an MOU with the Egyptian Government to explore subsea solar energy exports to Europe. This project exemplifies Marie’s commitment to sustainability and international cooperation.
In 2021, Magnom Holding partnered with Rawabi Holding, one of the Middle East’s largest family-owned businesses, to form Magnom Properties. This venture focuses on premium real estate, encompassing office, commercial, and residential property development, along with luxury retail and hospitality.
A sustainable future: Forbes International Tower
The upcoming Forbes International Tower, set to be the world’s first net-zero negative tower, is a testament to Marie’s visionary approach. Scheduled for development in Saudi Arabia, the UAE, and Egypt, this project underscores his commitment to sustainability. “Our project has character and soul, making it more than just an office building,” Marie states. “It took time to develop and be recognised by our target customers, but we are in this for the long term, and we are confident that we will develop one of the most luxurious sustainable towers in the world.”
Designed by renowned architects Adrian Smith + Gordon Gill, the tower integrates sustainable elements, ensuring a carbon-neutral footprint and a human-centric atmosphere. Sculptor Richard Orlinski’s bespoke sculptures and HBA’s expertise in interior design further enhance the tower’s allure.
Magnom Properties, the real estate developer of FORBES International Tower, is partnering with UNICEF to support young people’s empowerment in Egypt, bridging the digital divide and providing a wide range of skills development opportunities to young girls and boys. Magnom Properties will also collaborate with UNICEF to facilitate access to information and digital training to young people, especially girls, to equip them with the necessary skills for better career opportunities and prospects of their choice.
Name: Nadine Mezher
Rank: 27
Designation: Co-founder
Company: Sarwa
Industry: Finance
Nadine Mezher is redefining the financial landscape of the Middle East as the co-founder of Sarwa, the region’s first and fastest-growing investment platform and personal finance app tailored for young professionals. Sarwa’s meteoric rise, backed by top international and regional stakeholders such as the Dubai International Financial Centre (DIFC) and the Abu Dhabi Investment Office (ADQ), is a tribute to Mezher’s leadership and approach.
Mezher’s journey to fintech fame began with a foundation in consultancy, specialising in retail strategy and marketing. Her portfolio includes projects for clients ranging from the Office of HH the Crown Prince of Dubai to global giants like Nestlé. Prior to co-founding Sarwa, she honed her expertise in retail strategy and strategic alliances at Dubai Tourism and Commerce Marketing, Government of Dubai.
With over 15 years of experience in management strategy and brand communication across various industries and geographies, Mezher brings a multidisciplinary perspective to her ventures. She holds a Bachelor of Business Administration, with a minor in Marketing, from the American University of Beirut, and a degree in Design from Esmod Paris.
Sarwa was born out of a vision to democratise investing for the community, enabling young professionals to achieve their financial goals without the complexities typically associated with investment platforms. The platform provides a comprehensive suite of services, including hands-off auto-investing with Sarwa Invest, self-directed trading of stocks, ETFs, and cryptocurrencies with Sarwa Trade, and cash management solutions with Sarwa Save.
Name: Mohanad AlHattab
Rank: 28
Designation: Influencer
Industry: Entertainment
Mohanad AlHattab, a Syrian national born and raised in the UAE, has become a significant figure in the digital entertainment landscape. Known for his impressive reach and dynamic range of characters, AlHattab has captivated audiences with his unique blend of humour, creativity, and cultural commentary.
AlHattab’s educational journey laid a solid foundation for his multifaceted career. He completed an undergraduate degree in Marketing and Management at the American University of Sharjah, followed by a Master’s in Marketing at Brunel University London.
Based in Abu Dhabi, AlHattab’s videos are often filmed at home, frequently featuring his family, who are enthusiastic participants in his comedic sketches. His characters, which span various dialects and genders, each have their own cult-like fan-bases, with some crossover between characters. These personas are more than just amusing figures; they are fully developed identities with backstories that AlHattab crafts, periodically releasing new instalments in their individual sagas.
AlHattab’s tech-savvy approach and deep understanding of digital platforms have played an important role in his success. He explains that while some people recognise the work that goes into each character and storyline, many assume it’s all quite easy. The reality, however, involves significant effort and creativity, highlighting AlHattab’s dedication to his craft.
AlHattab’s videos, rich with cultural nuances and sharp wit, have made him a beloved figure in the digital space.
Name: Jad Hobeika
Rank: 29
Designation: Co-Creative Director
Company: Maison Georges Hobeika
Industry: Fashion
Jad Hobeika, the son of famed Lebanese designer – Georges, is a fashion force to be reckoned with.
Growing up surrounded by the allure of glamorous runways and intricate designs, Jad has infused a fresh, contemporary spirit into the esteemed fashion house, Maison Georges Hobeika.
Founded in 1995 in Beirut, Lebanon, Maison Georges Hobeika has become synonymous with red-carpet glamour. The House is renowned for its exquisite couture gowns that have graced some of the world’s most iconic women, including Beyoncé, Lady Gaga, Heidi Klum, Alessandra Ambrosio, Rita Ora, and Jennifer Lopez. This rich heritage is maintained and invigorated by the combined creative forces of Georges and Jad Hobeika.
Jad honed his skills at the École de la Chambre Syndicale de la Couture Parisienne, where he developed a deep appreciation for the craftsmanship that defines haute couture. In 2016, he began contributing to the creative process at Maison Georges Hobeika, gradually becoming an integral part of the brand’s evolution. His official appointment as Co-Creative Director, which took place in June 2022, marked a new chapter for the House.
Jad’s influence has been transformative. His youthful energy and contemporary perspective have helped to attract a younger, more fashion-forward audience, boosting the House’s international profile. His first collection as Co-Creative Director, the Couture Fall/Winter 2019-2020, set the stage for this new direction.
Under his co-leadership, Maison Georges Hobeika has ventured into new territories, while retaining its signature elegance and sophistication. The collaboration between Georges and Jad is a delicate balance of tradition and modernity. Georges embodies the brand’s heritage and meticulous attention to detail, while Jad brings a fresh perspective and an eye for contemporary trends.
Name: Spencer Metzger
Rank: 30
Designation: Chef
Company: Row on 45
Industry: Food and Beverage
Spencer Metzger’s journey began at 15, during a two-week work experience at The Ritz, London. This early exposure to fine dining ignited his passion for the culinary arts. He joined The Ritz as an apprentice, rapidly advancing to sous chef.
In 2016, seeking to expand his skills, Metzger spent a transformative year at L’Enclume in Cartmel, one of the UK’s most acclaimed restaurants. This experience enriched his culinary perspective, and he returned to The Ritz in 2017 as premier sous chef. His talent and dedication were soon recognised, leading to his promotion to head chef in July 2021.
Metzger’s career is marked by significant accolades. In 2019, at the age of 26, he was awarded the prestigious Roux Scholarship – an achievement that facilitated a three-month internship at the three-Michelin-starred Frantzén restaurant in Stockholm. His commitment to culinary excellence was again acknowledged in 2022 when he was named a Master of Culinary Arts by the UK’s Royal Academy of Culinary Arts.
After 13 years of service at The Ritz, Metzger announced his departure. Soon after, he joined Jason Atherton’s Row on 45 in Dubai, where his innovative 17-course tasting menu has made an immediate and profound impact. His approach to cuisine is characterised by a deep respect for ingredients and a commitment to pushing culinary boundaries. His ability to engage warmly and playfully with guests while showcasing his skills reflects a chef who is as comfortable in the dining room as he is in the kitchen.
As he embarks on this new chapter, the culinary world eagerly anticipates the innovations and excellence that he will bring to his new role.
Metzger’s journey from a young apprentice to a celebrated chef epitomises the power of passion and dedication in the relentless pursuit of perfection.
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