E-commerce venture Noon expands operations to Egypt

Digital marketplace founded by entrepreneur Mohamed Alabbar launches services to Egypt after success in the UAE and Saudi Arabia
E-commerce venture Noon expands operations to Egypt
Noon Egypt will be based in Smart Village, Cairo’s technology and innovation led business district.
By Sam Bridge
Tue 19 Feb 2019 05:25 PM

Noon, the e-commerce venture operating in the UAE and Saudi Arabia, on Tuesday announced its expansion into Egypt.

The digital marketplace, brought to life by entrepreneur Mohamed Alabbar in a joint venture with Saudi Arabia’s Public Investment Fund and a group of prominent Gulf investors with an initial capital outlay of $1 billion, has made Egypt its third regional market.

In a statement, Noon said it promises to bring customers in Egypt more choice, affordability and convenience across a wide range of products including electronics, fashion, beauty, baby, home and kitchen, as well as free, fast delivery and free returns.

It added that customers in Egypt can order from the beta version of noon.com.

Noon Egypt is based in Smart Village, Cairo’s technology and innovation led business district, and the team on ground is currently in the testing phases prior to the official launch.

The e-commerce platform also has a fully operational customer fulfilment centrein Greater Cairo’s Abu Rawash area, with plans to include five additional centres.

“E-commerce is still relatively new in Egypt, and noon has the opportunity to help shape a digital marketplace perfect for the country with this beta launch. We’re so excited to start building strong relationships with the local retail community and customers, supporting Egypt’s growth and entry into e-commerce,” said Alabbar, founder of noon.

He said a vast amount of Egypt’s retailers have zero or limited online presence, adding that Noon will also be looking to recruit Egyptian talent to join the local team.

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