Missing your gym session because you have been driving around? ADNOC Distribution seems to have found a solution as it redefines the concept of roadside retailing with the launch of its first ‘The Hub by ADNOC’.
Each hub will have a retail footprint three times larger and integrating traditional services – fuel, EV charging, and car care – with lifestyle offerings including dining, fitness and family recreation. Among some of the features are the presence of a gym and padel courts at the Hubs.
The first ‘The Hub by ADNOC’ was officially launched in Shawamekh, Abu Dhabi. The event was attended by Dr Sultan Al Jaber, Managing Director and Group CEO of ADNOC, and Bader Saeed Al Lamki, CEO of ADNOC Distribution.
Each hub will be purpose-built to serve as a community destination, combining convenience with experiences that encourage customers to stay longer and engage more.
The company plans to open six ‘The Hub by ADNOC’ locations by the end of 2025, expanding to 30 by 2030. Across the first six sites, 90 per cent of retail units are already leased, reflecting strong market demand. By 2030, the hub locations are expected to deliver an annual EBITDA of US$30 million.
Bader Saeed Al Lamki, CEO of ADNOC Distribution, commented: “The Hub by ADNOC is at the heart of ADNOC Distribution’s future – a blueprint for how we will grow, diversify and serve our customers both now and in the years to come. In the spirit of the UAE’s Year of Community, we are building welcoming places for the experiences that keep our communities strong, while providing convenient, comprehensive offerings for families and commuters alike.
“As we diversify our non-fuel retail offerings, expand our property portfolio, and build integrated ecosystems that support the evolving needs of UAE residents, we are transforming ADNOC Distribution into a resilient, future‑proof retail destination.”
ADNOC launches modular community space
Leveraging ADNOC Distribution’s extensive land bank, The Hubs allow the company to maximise available real estate, creating multi-purpose destinations that unlock new revenue streams. Developed with modularity in mind, the concept enables the rapid deployment of flexible layouts designed for community needs. By tailoring ‘The Hub by ADNOC’ locations to their specific surroundings, the concept encourages customers to spend more time on-site, driving footfall and promoting engagement with multiple on-site services in a single visit.
Each Hub will feature play zones for children, public fitness areas, and a variety of recreational and athletic facilities –placing family fun at the heart of the concept.
The first six Hub locations will host leading retail and dining partners including Lulu Hypermarket, McDonald’s, Starbucks, KFC, Hardee’s, and Al Baik, as well as ADNOC Distribution’s signature ‘Oasis by ADNOC’ convenience stores.
In addition, select ‘The Hub by ADNOC’ locations will include pop-up retail markets designed with seasonal, rotating concepts, offering an ever-changing variety of products and experiences.
ADNOC operates the largest service station network in the country with 560+ outlets nationwide as well as more than 380 ‘Oasis by ADNOC’ locations.
Over the first nine months of 2025, ADNOC Distribution’s non-fuel retail business delivered strong growth, with gross profit up 15 per cent year-on-year and ADNOC Rewards membership exceeding 2.5 million. The Hub by ADNOC will be an important part of this growth.
Follow us on
