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Tue 4 Feb 2020 02:15 PM

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Beauty giant L'Oreal signs up as Expo 2020 Dubai partner

Global beauty company will operate studios and a pop-up store, as well as host shows and immersive experiences onsite

Beauty giant L'Oreal signs up as Expo 2020 Dubai partner

Expo 2020 Dubai has named global cosmetics leader L’Oreal as the Official Beauty Products and Services Partner.

Expo 2020 Dubai has named global cosmetics leader L’Oreal as the Official Beauty Products and Services Partner for the mega event, which starts in October.

The global beauty company will operate studios and a pop-up store, as well as host shows and immersive experiences onsite, with a focus on products and services driven by personalisation and sustainable innovation.

L’Oreal will also participate in conferences and other events focusing on climate change, women’s empowerment, the impact of next generation technology on the industry, and the future of beauty, highlighting its role in shaping the fast-growing industry.

Mohammed Alhashmi, chief technology officer, Expo 2020 Dubai, said: “Innovation touches every aspect of Expo 2020, and through our partnership with L’Oreal, a long-time leader and pioneer in the beauty industry, Expo 2020 visitors will discover first-hand its contribution to shaping this bright, dynamic sector in the future.”

Alexandre Popoff, L’Oreal’s executive vice-president Eastern Europe and Africa, Middle East, added: “At L’Oreal, our mission is to meet the beauty needs and aspirations of women and men in every part of the world. Our vision of beauty is sustainable, tailor-made and powered by new technologies, to make beauty products and services even more accessible, adapted and inspiring to all.

“We are thrilled and honoured to partner with Expo 2020 Dubai, which is a perfect place to present our innovations and share our vision of the future with people coming together from all over the world.”

With more than 200 participants and an expected 25 million visits, Expo 2020 will run for six months from October and is the largest event ever held in the Arab World.

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