Dubai-based Koita, a firm that specialises in organic, lactose-free and non-dairy milk has seen online sales rise 370 percent over the last few months of the Covid-19 pandemic, according to the company.
Koita – whose products are mostly sold in grocery stores – has also expanded its geographic footprint and now operates in ten countries, with recent additions including South Korea, Singapore and the United States.
In Saudi Arabia, the firm’s sales have shot up 300 percent during the pandemic, with online orders primarily conducted by Whatsapp.
In a May interview with Arabian Business, the company’s CEO and founder, Mustafa Koita said he believes the company’s sales are on the rise as a result of people “forward buying”.
“They’re concerned about food supply,” he added.
Looking to the future, Koita said he believes that demand will remain elevated as a result of consumers being increasingly health conscious in the wake of the Covid-19 pandemic.
“Even though the restaurants are open right now, people are not going out. A percentage of those new customers we’ll certainly retain. I also think that even before regulatory changes happen, people will still continue to consume in the same pattern for quite a long time,” he said.
“[Things like] coronavirus, which is a health issue, will always spur or act as a catalyst for people to improve their diet,” Koita added. “The first thing people look at is diet and exercise.”
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