The quarterly event will also see social media platforms offer their insights on how small companies can best to use their platforms
The upcoming Arabian Business StartUp Academy, which takes place September 24 at the Dubai Technology Entrepreneur Centre (DTEC), will discuss the theme of social media strategies.
The workshop event, hosted at DTEC's Dubai Silicon Oasis' headquarters, will see industry experts share the best methods start-ups and SMEs can use various social media platforms for communication, marketing and growth purposes.
The quarterly event will also see social media platforms offer their insights on how small companies can best to use their platforms.
With advertisers having spent more on digital ads ($209 billion) than traditional television ($178bn) worldwide last year, digital marketing is becoming an important aspect of today’s business environment.
But how should start-ups and SMEs best use the many available platforms to spread their message? What is the best use of their time and budget? How do they communicate with their audience and generate revenue as a result of their efforts?
Such questions, and more, will be answered at the Arabian Business StartUp Academy.
The most recent academy, which took place in June, featured prominent UAE lawyer Dr Habib Al Mulla, who made history in 2013 when his local firm Habib Al Mulla became the first local company to merge with an international firm, Baker McKenzie.
Al Mulla, among other experts, shared his views on the future of blockchain, the fast-growing platform for digital assets, and cryptocurrencies, the virtual means of exchange which it supports.
Ronaldo Mouchawar, founder of Dubai-based e-commerce giant Souq.com, also took part in the Arabian Business StartUp Academy in March, where he shared the importance of building an entrepreneurial ecosystem that supports and empowers start-ups in the region.
Souq.com, which was acquired by Jeff Bezos’ Amazon last year, is an important platform for start-ups in the GCC, acting as a marketplace that allows smaller companies to grow.
Entry to the Arabian Business StartUp Academy - which starts at 8.30am - is free for the public but registration is required.
The event serves as a hub for conversation on the region’s latest business opportunities, start-up disruptions, funding deals, legal and regulatory steps to follow and much more.
It features entrepreneurs, established SME leaders, government representatives and well-known investors, and acts as a networking and informative platform for the Middle East’s growing start-up community, offering advice and insights from key industry experts.
The Arabian Business StartUp Academy is sponsored by Virtuzone and Tajawal.