UAE national carrier Etihad Airways sponsors the Manchester City Premier League and also holds stadium naming rights, as part of its extensive marketing strategy
ad campaign
Latest in ad campaign
#stayhome
In pictures: Brand Dubai’s #StayHome campaign
The campaign depicts artwork developed in collaboration with Emirati artist Maitha Demithan, featuring the slogan ‘For My Sake #StayHome for Us’. The ads have been displayed on billboards, lamp posts and digital screens across Dubai.
#media
AB Crossfire: Is advertising dead?
Advertising is dead. Advertising is dying. We’ve been hearing this since the 90s with the arrival of the internet when everyone was sure that TV spots were going to disappear.
Abu Dhabi Statistics Centre
Emirates NBD withdraws ad encouraging married couples to take loans
Last February, 13 national banks waived the debts of 3,310 Emirati citizens from loans totalling $98.28 million
ad campaign
Video: Debunking the Gillette ad controversy
A new Gillette commercial calling out “toxic masculinity” has sparked both praise for and criticism of the razor company. But did they get it right or have they missed the mark?
ad campaign
If advertising is dead, how did a print ad from Nike make global news?
Opinion: It’s okay for brands to stand for something, to have a higher purpose. Consumers expect it, says Reda Raad, CEO of TBWARAAD
