The sportswear giant adidas aims to open over 100 stores in the kingdom by 2025 and has signed new partnerships with Saudi Arabia Football Federation, Al Nassr, Saudi Pro League and more
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Saudi Pro League: Adidas signs 3-year sponsorship deal for Cristiano Ronaldo’s Al Nassr
Al Nassr sign sponsorship deal with Adidas for Saudi Pro League kit
Adidas
Inside The Giving Movement: TGM boss on why his sustainable clothing beats out Nike, Adidas
The Giving Movement has donated over $5.4 million to charity organisations from the sale of their products
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Footwear maker Bata India in talks with Adidas for strategic partnership, report
The partnership talks come amid a slowdown in the company’s financial performances of late
Adidas
FIFA to debut ‘Al Hilm’ match ball during Qatar World Cup finals
The Al Hilm match ball was made using only water-based inks and glues, FIFA said
Adidas
Qatar World Cup: Nike defeats Adidas in the $30bn battle of the football kits
Nike has won the battle of the kit manufacturers with 13 of 32 teams at the Qatar World Cup wearing shirts with the sportswear firm’s logo
Adidas
Adidas enters partnership with Saudi Arabian Football Federation until 2026
Beginning March 2023, adidas will be the sole supplier of all training and match wear for the federation – including the men’s, women’s, and youth teams
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Adidas cuts ties with Kanye West effective immediately
This decision follows Balenciaga and JP Morgan Chase’s decisions to disassociate with the billionaire
Adidas
Kanye West to cut partnerships amid ongoing feud with Adidas and GAP
West has been working with the companies for years, however, has now announced his intention to go solo
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Exclusive Dubai-themed Adidas sneakers ‘sell out within minutes’
Many of the limited edition shoes are now being re-sold online with resale prices of up to AED40,000
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Video: How sneaker fans are cashing in on the $2bn resale market
The FT meets the key players and influencers in the obsessive world of sneaker resale, where trainers like those from Nike Air Jordan and Adidas Yeezy can make a fortune for entrepreneurs that treat shoes like stocks on platforms including StockX.
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2018 FIFA World Cup
Nike says World Cup paying off in race against Adidas
The final, in which France beat Croatia, was the first ever with all 22 players wearing Nike jerseys, and most of them were in Nike shoes