Dubai will offer advertiser new options for outdoor advertising as it looks to balance safety with appealing design
advertising trends
Latest in advertising trends
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Emaar’s Burj Khalifa charges AED1 million for 15 minutes of laser advertising
Earlier this week, Bollywood icon Shah Rukh Khan was displayed on the Burj Khalifa as part of Burjeel Holdings IPO campaign
advertising strategies
This is how mobile apps are driving business growth in a pandemic world
There are different mobile app advertising trends that are gaining momentum. Ad formats like full-screen videos with interactive end cards or rich media interstitials are a great way to both reach an audience at scale and capture their attention. In-app ads are scaled to fit the app and therefore look much more appealing to the user.