Retailers in the GCC need to adopt a mix of physical and digital sales to prosper in coming years
digitalisation in retail
Latest in digitalisation in retail
Brand engagement
Engaging with tech-savvy millennials across digital touchpoints will define the future of consumer brands
Internet penetration in the UAE is expected to reach 96 percent by 2025, with 67 percent of Middle East consumers choosing digital channels to engage with brands
digital transformation
Video: Digital transformation in retail in Saudi Arabia
“Around 25% of the labour force of Saudi Arabia work in retail”, said Ramy Fares, Head of Travel, Retail and Hospitality, Microsoft Middle East & Africa. Retail is a key industry that controls 30% of the world’s GDP. Watch the full video to find out about the 4 key pillars that are a catalyst in the digital transformation of the region’s retail sector.
