The rise of influencers presents both opportunities and challenges for the marketing industry
Marketing
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InsuranceMarket.ae unveils new jingle featuring mascot Alfred as rapper
Created by the ‘voice of Dubai’ Ahmad Haffar, the original jingle has been a familiar sound on radio stations and digital platforms throughout the UAE for the past three years
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Dubai’s InsuranceMarket.ae goes viral as highway ads takeover city, CEO confirms ‘significant investment’
InsuranceMarket.ae CEO talks to Arabian Business about the company’s marketing campaign across the UAE in response to a viral Instagram video showcasing its ads across Dubai
Digital Ecosystem
EDS revolutionises client solutions with comprehensive 360-degree strategies
EDS has been synonymous with innovation, excellence, and a results-driven approach
Business
Businessman Dariush reveals his “gladiator” rules of life
From humble beginnings in Iran, losing his father at the age of 4, and then losing other family members at a young age, immigrating to England, being brought up in a household of mental abuse with zero education, Dariush made his millions
ASDA’A BCW
ASDA’A BCW named Middle East Consultancy of the Year
ASDA’A BCW continues award-winning run with EMEA SABRE triumph
Chris Boswell Dubai
Dubai villa sold for $34m after Instagram meeting and YouTube video campaign
Dubai property sells for $34m following viral video being shared on Instagram
business opportunity
Maven Global Access launches, targeting women and minority business owners
New marketing agency is behind expansion of Tyra Banks’ brand
Arabian Business
Arabian Business announces exclusive masterclass webinar in conversational commerce and marketing
Unlocking growth through business messaging to take centre stage
brand building
The stats behind ratings: Do online reviews matter for marketers?
Whether you like it or not, reviews play a powerful role in shaping consumer behaviour – and they cost businesses too
Employment
Oil and gas giant Shell is hiring a TikTok manager to reach Gen Z audience
The London-based company is not new to youth-targeted marketing efforts
Brand awareness
Is it time for brands to abandon ‘consumer education?’
Brands can aim to tap into this behavior rather than trying to educate consumers on their terms
Dubai
As Dubai restaurants get grander and more competitive, what will secure their success?
Gabrielle Mather, the CEO and founder of Restaurant Secrets Inc, discusses the importance of strategic operational synergies to succeed in their F&B businesses
email service
Blast emails ‘no longer relevant’ says report that examined more than 5 billion emails
Customers across the Middle East and Africa prefer personalised and journey-based emails
advertising strategies
This is how mobile apps are driving business growth in a pandemic world
There are different mobile app advertising trends that are gaining momentum. Ad formats like full-screen videos with interactive end cards or rich media interstitials are a great way to both reach an audience at scale and capture their attention. In-app ads are scaled to fit the app and therefore look much more appealing to the user.
branding
Don’t try to make your business look good: Be good
Businesses often overspend on the luxuries without remembering the importance of the fundamentals
Entrepreneurs
Building a brand with passion is the key to success
Sara Chemmaa, founder and CEO of Citron looks at the importance of passion when building your company’s brand