Lundberg’s message was clear: in the world of personal branding, consistency trumps all
branding
Latest in branding
branding
Investment Corporation of Dubai unveils new brand identity
The rebrand coincides with ICD’s relocation to its new headquarters at One Za’abeel in Dubai
Aviation
In pictures: Saudi flag carrier reveals new brand identity
Saudia’s new identity is in line with a wider strategic digital transformation plan aimed at strengthening the airline’s support for the Kingdom’s Vision 2030 to bring the world to Saudi Arabia
Aviation
Saudia unveils new look planes, uniforms and branding in major makeover
Saudia makes major branding changes with new-look cabin crew uniforms, planes and identity
advertising
Audio advertising – how it can amplify your brand’s voice
In an era dominated by digital platforms, audio ads have transcended traditional radio broadcasts
Air India
Air India unveils new brand identity with a modern logo and new livery
The airline’s iconic mascot, Maharaja, part of the airline’s branding since late 1940s, takes a backseat in the rebranding
AI technology
Brand gamification is getting serious
Businesses are using VR to create gamified experiences that captivate customers and deepen their connection with the brand, presenting an opportunity for serious companies to engage non-gamers
branding
Elon Musk plans to ditch Twitter blue bird logo
Twitter is looking to replace its iconic blue bird logo
Audio
UAE ministry unveils musical identity
The UAE’s Ministry of Human Resources and Emiratisation has unveiled a musical identity to reflect its values
branding
Authenticity is the key to success, says branding guru Sasha Strauss
Sasha Strauss, CEO & Founder of Innovation Protocol sits down in the Spencer Lodge Podcast in partnership with Arabian Business to reveal the truth behind branding success
Air India
Expanding Air India consults branding experts over image makeover
Air India looks to branding specialists as it plans new look for expanding workforce
Abu Dhabi
Miral unveils new brand identity, announces portfolio worth $3.5bn
New projects include SeaWorld, Phenomena Abu Dhabi and Natural History Museum
brand strength
In pictures: Top 20 most valuable global brands in 2022
The combined value of the world’s Top 100 most valuable brands has increased by 23 percent to $8.7 trillion over the past year, highlighting the importance of brand strength in navigating an unsettled global economy
branding
Don’t try to make your business look good: Be good
Businesses often overspend on the luxuries without remembering the importance of the fundamentals
branding
Why sustainability has to be part of your personal brand
As the ramifications become more visible, the days of deciding whether to go green or not are long gone
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20too
Global licensing giant IMG acquires Dubai agency
20too Licensing works with many the world’s most popular entertainment and lifestyle brands in the Middle East
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boats
Racing into the future with Richard Mille
A driving force behind the world’s most cutting-edge watch brand, Peter Harrison, CEO of Richard Mille EMEA, leads a company renowned for pushing horological boundaries to their technical extremes. With a new partnership with Team UAE Emirates, Harrison tells CEO Middle East about luxury leadership, brand vision and limitless ambition